Sales Manager (Liquor)
- Industry Other
- Category Marketing/Sales
- Location Kathmandu, Nepal
- Expiry date May 24, 2026 (7 days left)
Job Description
Job DescriptionOur Client, DV Group is seeking a dynamic and result-driven Sales Manager to lead sales operations and drive market expansion across Nepal. The role involves developing distribution networks, managing key channels (HORECA, MT, GT), and executing growth strategies for premium liquor categories including whiskey, gin, vodka, and tequila. The ideal candidate will combine strong market knowledge with leadership capability to scale business performance.
Key Responsibilities
- Sales & Market Expansion
- Achieve monthly and quarterly sales targets across assigned territories
- Drive both primary and secondary sales growth
- Expand distribution across HORECA, Modern Trade (MT), and General Trade (GT) channels
- Identify, develop, and onboard new business opportunities
- Distributor & Channel Management
- Appoint, manage, and strengthen distributor networks
- Ensure product availability and efficient supply chain management
- Monitor collections, credit cycles, and distributor performance
- Brand Execution
- Execute promotional campaigns, activations, and in-store branding initiatives
- Plan and oversee events, tastings, and product launches
- Coordinate closely with the marketing team for integrated campaigns
- Market Intelligence & Reporting
- Track competitor activities, pricing strategies, and market trends
- Prepare and share regular sales reports and actionable insights
- Monitor KPIs and implement strategies to improve performance
- Leadership & Strategic Role (Manager Level)
- Lead, mentor, and manage the sales team
- Set sales targets and conduct regular performance reviews
- Drive expansion strategies, pricing decisions, and go-to-market plans
- Collaborate with senior leadership on business growth planning
- Strong network within Nepal’s liquor trade
- Clear understanding of excise regulations and distribution structures
- Proven track record in sales performance
- Strong negotiation, communication, and relationship-building skills
- Willingness to travel extensively across Nepal
- Experience handling premium or imported liquor brands (especially whiskey, gin, vodka, tequila)
- Experience of 3-4 years in brand launches and market entry strategies
- Exposure to HORECA activations, events, and promotions
- Basic knowledge of budgeting, forecasting, and planning
- Highly target-driven and result-oriented professional
- Strong ownership, accountability, and execution focus
- Ability to thrive in a fast-paced, growth-oriented environment
- Leadership mindset with team management capability
- Salary : 45,000 + TADA + Incentive.
- Competitive salary (based on experience)
- Attractive performance-based incentives
- ESOP eligibility after 2 years (based on performance)
- Opportunity to build a premium liquor brand from the ground up
- High-growth role with strong leadership exposure
- Entrepreneurial work culture with decision-making freedom
- Chance to shape Nepal’s evolving alcohol market
