Area Sales Officer - FMCG
- Industry Other
- Category Marketing/Sales
- Location Kathmandu, Nepal
- Expiry date Jun 21, 2026 (Expired)
Job Description
Job DescriptionOur Client, Biotech Solutions Pvt. Ltd. is hirning Area Sales Officer. The Area Sales Officer (ASO) – FMCG is responsible for driving retail sales, expanding distribution, and ensuring strong in-market execution across assigned territories. This role focuses on building a robust distributor network, increasing outlet coverage, and maximizing product visibility and offtake in general trade and modern trade channels.
Key Responsibilities
Sales Execution & Target Achievement
- Achieve monthly and quarterly sales targets (primary & secondary)
- Drive volume growth and market penetration for FMCG products
- Ensure consistent sales growth across all assigned territories
- Appoint, develop, and manage distributors
- Monitor distributor ROI, stock levels, and credit cycles
- Ensure timely billing, stock replenishment, and liquidation
- Increase numeric and weighted distribution
- Expand coverage in general trade (kirana stores, pharmacies, mini marts)
- Strengthen presence in modern trade outlets and supermarkets
- Ensure availability of all SKUs at retail outlets
- Maintain strong shelf visibility and product placement
- Implement POS materials, displays, and branding activities
- Lead and supervise Territory Sales Officers (TSOs) / Sales Representatives
- Conduct regular market visits and joint field work
- Set daily, weekly, and monthly sales targets for the team
- Execute trade promotions and consumer offers
- Monitor effectiveness of schemes and in-store activations
- Coordinate with trade marketing for campaigns
- Track competitor pricing, schemes, and product launches
- Identify gaps in distribution and new market opportunities
- Provide actionable insights to management
- Submit daily/weekly sales reports and market feedback
- Track sales performance vs targets
- Ensure discipline in billing, collections, and expenses
- Bachelor’s degree in business, Marketing, or related field
- 3–4 years of FMCG sales experience (retail-focused)
- Proven experience in distributor and territory management
- Secondary sales growth
- Numeric & weighted distribution
- Outlet productivity (sales per outlet)
- SKU-wise availability
- Visibility compliance (displays, shelf share)
- Distributor performance & ROI
- Team productivity
- Strong understanding of FMCG retail dynamics
- Excellent negotiation and relationship-building skills
- Hands-on approach with strong field execution capability
- Data-driven decision-making and reporting skills
- Leadership and team motivation abilities
- Willingness to travel extensively within assigned territory
- Strong local market knowledge
- Experience in launching new products is a plus
- Vehicle along with valid license
This job has been expired
on 2026-06-21
Share:
