Develop and execute strategies to improve the company's visibility across AI-powered search platforms, including ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity.
Identify the questions and topics that customers ask AI assistants during their buying journey and create strategies to position the company as an authoritative source.
Optimize website content and structure to improve discoverability by both search engines and large language models (LLMs).
Build topical authority around logistics automation, warehouse automation, robotics, warehouse management systems (WMS), supply chain digitalization, and related industries.
Monitor AI search visibility and identify opportunities to improve brand mentions and recommendations across AI platforms.
Research emerging AI search trends and recommend new strategies to maintain competitive advantage.
Content Authority & Thought Leadership
Develop high-quality technical content that demonstrates industry expertise and addresses customer challenges.
Produce solution pages, case studies, implementation stories, white papers, buying guides, comparison articles, and educational resources.
Collaborate with sales engineers, solution consultants, and product specialists to transform technical knowledge into authoritative customer-focused content.
Maintain a content roadmap that supports customer decision-making across awareness, evaluation, and purchase stages.
Organic Growth
Improve organic visibility across both traditional and AI-powered search.
Conduct topic research, search intent analysis, and competitive content analysis.
Optimize website architecture, internal linking, metadata, and structured data to improve content accessibility for search engines and AI systems.
Increase qualified organic traffic and generate high-quality B2B leads.
Website & Digital Experience
Manage and continuously improve website content and landing pages.
Ensure technical content is accurate, current, and aligned with business objectives.
Coordinate with web developers to implement technical enhancements that improve website performance and discoverability.
Performance & Analytics
Track AI search visibility, organic traffic, lead generation, and content performance.
Prepare monthly reports with actionable insights and recommendations.
Establish KPIs and dashboards to measure AI Search, SEO, and content marketing effectiveness.
Continuously test, measure, and optimize content performance using analytics and user behavior data.
Cross-functional Collaboration
Work closely with Sales, Engineering, Product Management, and Business Development teams to develop content that supports customer acquisition.
Gather customer insights and frequently asked questions to identify new content opportunities.
Support regional marketing initiatives across Southeast Asia.
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