Sales Lead-BPO and Call Center Industry

Job Description

Sales Lead – BPO & Call CenterJob Purpose

To lead the Sales function and oversee the Marketing team to drive business growth through consistent lead generation, client acquisition, sales conversion, market development, and effective coordination of Sales and Marketing activities.

Key Roles & Responsibilities1. Lead Generation & Business Development

• Lead the overall generation of qualified leads for BPO, call center, and outsourcing services.
• Identify target companies, industries, and potential business opportunities.
• Develop lead-generation strategies through direct outreach, referrals, networking, digital channels, and other relevant sources.
• Build and maintain a strong sales pipeline and ensure timely follow-up of prospects.
• Develop relationships with prospective clients and key decision-makers.
• Monitor lead quality, conversion, and progress from prospecting to closure.

2. Sales Team Leadership

• Lead and supervise the Sales team to achieve assigned business and revenue targets.
• Set team targets, sales activities, priorities, and individual responsibilities.
• Monitor sales performance, pipeline movement, client follow-ups, and conversion.
• Conduct regular sales review and pipeline meetings.
• Coach and guide team members on prospecting, client communication, negotiation, presentation, and closing.
• Support the team in important client meetings and negotiations.

3. Marketing Team Oversight

• Lead and supervise the Marketing team to ensure marketing activities support business development and lead-generation objectives.
• Set marketing priorities and coordinate marketing activities with the overall sales strategy.
• Guide the development of company profiles, service presentations, digital content, campaigns, and other sales-support materials.
• Monitor marketing-generated leads and ensure proper handover and follow-up by the Sales team.
• Review the effectiveness of marketing campaigns and lead-generation channels.
• Coordinate branding, digital presence, social media, and other promotional activities relevant to business development.
• Ensure Sales and Marketing teams work together on target markets, campaigns, prospects, and business opportunities.

4. Client Acquisition & Sales Conversion

• Manage the sales process from lead generation and qualification through meetings, proposals, negotiation, and closure.
• Understand client requirements and coordinate with relevant internal teams to develop appropriate BPO solutions.
• Maintain strong relationships with prospective and existing clients.
• Identify upselling, cross-selling, renewal, and account expansion opportunities.
• Support the transition of newly acquired clients to the relevant operational teams.

5. Market Development

• Identify new industries, sectors, and geographic markets with potential for BPO and call center services.
• Monitor market trends, competitor activities, and client outsourcing requirements.
• Develop business networks, partnerships, referral channels, and other sources of new opportunities.
• Provide Management with market intelligence and recommendations for business development initiatives.

6. Sales Planning, Targets & Reporting

• Develop monthly, quarterly, and annual Sales and Marketing plans.
• Monitor achievement against sales, lead-generation, and business development targets.
• Maintain accurate sales pipeline and revenue forecasts.
• Track key metrics such as leads generated, qualified leads, meetings, proposals, conversion, new clients, and revenue.
• Prepare regular Sales and Marketing performance reports for Management.
• Identify gaps in performance and implement corrective actions.

Job Specifications

• Education: Bachelor's degree in Business Administration, Marketing, Management, or related field.
• Experience: 3–5 years in Sales/Business Development, preferably in BPO, Call Center, or Outsourcing.
• Leadership: 1–2 years of experience leading or supervising a Sales/Marketing team preferred.
• Key Skills: Lead Generation, B2B Sales, Client Acquisition, Sales Pipeline Management, Negotiation, and Team Leadership.
• Marketing Exposure: Experience coordinating digital marketing, campaigns, and lead-generation activities.
• Communication: Strong communication, presentation, negotiation, and relationship-building skills.
• Competencies: Target-oriented, proactive, commercially aware, analytical, and results-focused.