Digital Marketing & Performance Specialist (Junior-Mid)

Job Description

Digital Marketing & Performance Specialist

Location: Kathmandu, Nepal

Experience: 6 months - 1.5 years

Employment Type: Full-time

Work Model: Hybrid / Kathmandu-based

Engagement: Primarily Staff Augmentation / Client Projects

About the Role

We are looking for a Digital Marketing & Performance Specialist who can independently plan, execute, and optimize digital marketing campaigns for our clients.

This is a hands-on role. We are not looking for someone who only creates social media posts or boosts Facebook content. You should be comfortable understanding a business objective, developing a campaign approach, deciding where and how to spend the budget, launching campaigns, monitoring performance, creating or coordinating marketing assets, and reporting the results.

You may work directly with international clients across different industries, so the ability to understand new businesses quickly and adapt your marketing approach is important.

How to Apply

Please send your CV and relevant portfolio/work samples to [email protected].

Email subject must be: Digital Marketing | Sept 2026

Applications without the required email subject may not be considered.

What You'll DoCampaign Strategy & Execution

• Understand client/business objectives and translate them into practical digital marketing campaigns.
• Develop campaign strategies based on target audience, objectives, budget, and expected outcomes.
• Identify appropriate platforms, campaign types, audiences, and targeting approaches.
• Plan and allocate advertising budgets across campaigns based on expected performance.
• Set up, launch, monitor, and optimize paid campaigns.
• Continuously test audiences, creatives, messaging, placements, and budgets to improve campaign performance.
• Identify underperforming campaigns and make data-driven adjustments.

Paid Advertising

Hands-on experience with platforms such as:

• Meta Ads - Facebook & Instagram
• Google Ads
• TikTok Ads
• Other relevant advertising platforms

You should understand how to work with:

• Campaign objectives and conversion goals
• Audience targeting
• Retargeting
• Lookalike/similar audiences
• Budget allocation
• Bidding and optimization
• A/B testing
• Campaign performance analysis

You should be comfortable answering questions such as:

"We have $1,000 to spend this month. Where should we spend it, why, and how will we know whether it worked?"Content & Creative Support

You don't need to be a full-time graphic designer or video editor, but you should be able to independently produce or prepare basic marketing assets when required.

This includes:

• Creating social media posters and ad creatives using tools such as Canva or Figma.
• Adding branding, text, subtitles, and basic visual treatments to raw video.
• Creating simple short-form video content for ads and social media.
• Adapting creatives into different sizes and formats for different platforms.
• Working with designers or other creative resources when more advanced assets are required.
• Understanding what makes a creative suitable for a particular campaign or audience.

Organic Social Media

Although paid marketing will be the primary focus, you will also support:

• Social media content calendars.
• Organic posts and campaigns.
• Captions and basic marketing copy.
• Social media page management.
• Content planning and repurposing.
• Basic community engagement where required.

Analytics & Reporting

You will be expected to monitor campaign performance and provide clear, practical reporting.

You should be comfortable working with metrics such as:

• Impressions
• Reach
• CPM
• CTR
• CPC
• CPL / CPA
• Conversion rate
• ROAS
• Campaign spend and budget utilization

You should have a basic understanding of tools such as:

• Meta Ads Manager
• Google Analytics
• Conversion tracking / pixels
• Platform-level analytics and reporting tools

You will provide weekly campaign reports highlighting:

• What was done.
• How campaigns performed.
• What worked and what didn't.
• Where the budget was spent.
• What should be changed or tested next.

What We're Looking For

• 6 months – 1.5 years of practical digital marketing experience.
• Strong hands-on experience with paid social advertising, particularly Meta Ads.
• Working knowledge of Google Ads and/or TikTok Ads.
• Ability to independently plan and execute campaigns rather than simply follow instructions.
• Understanding of digital advertising budgets and how to allocate and optimize spend.
• Basic graphic design and video editing capabilities.
• Good understanding of social media platforms and digital marketing fundamentals.
• Ability to interpret campaign data and turn it into actionable decisions.
• Good written and verbal communication skills.
• Ability to understand a new business, product, or industry quickly.
• Comfortable working independently and communicating directly with clients.
• Willingness to experiment, test, learn, and improve campaigns based on results.

Good to Have

• Experience working with international clients or businesses.
• Experience managing campaigns across multiple industries.
• Experience with e-commerce, lead generation, SaaS, travel, hospitality, or service businesses.
• Basic understanding of landing pages and conversion funnels.
• Experience with Google Tag Manager or similar tracking tools.
• Experience with Figma, Photoshop, Illustrator, CapCut, Premiere Pro, or similar tools.
• Relevant certifications from Meta, Google, or other platforms.

What Matters Most

We care more about what you have actually done than how many years you have worked.

If you have less than two years of experience but can show us campaigns you have planned, budgets you have managed, creatives you have produced, and results you have achieved, we'd like to hear from you.

A portfolio, campaign case study, or practical examples of your work are highly encouraged.

Why This Role?

At Dobaato, this role will primarily support our staff augmentation and international client engagements.

You may work with different businesses, industries, and marketing objectives, giving you the opportunity to build experience beyond managing a single company's social media pages.

You will have the opportunity to work across:

Strategy → Creative → Campaign Execution → Optimization → Analytics → Client Reporting

with the expectation that you gradually become capable of owning the complete marketing execution cycle.