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Direct Response Copywriter

Industry Other
Category Digital Marketing
Location Nepal
Salary Not Disclosed
Expiry date Oct 04, 2026 (7 days left)

Job Description

Overview

We're looking for a copywriter who has actually worked inside Meta ads and funnels, not just written blog posts or general marketing copy. You'll be responsible for ad copy, short-form video scripts, and landing page copy for brands running paid Meta campaigns.

This role is NOT for you if:

You've only done SEO or content writing
You haven't written direct-response ad copy that's actually run in a paid campaign
You don't understand funnel stages (cold traffic vs. retargeting, TOFU/MOFU/BOFU messaging)

Responsibilities

Write ad copy and static post copy for Meta ad campaigns
Write short-form video scripts (Reels/UGC style) for use in paid ads
Write and optimize landing page copy aligned with ad messaging and funnel stage
Adapt tone and angle for different awareness stages and audience segments
Collaborate with the designer on getting concepts to design
Create creative briefs for the graphics designer

Plus Points (please mention if you have these)

Experience building funnels
Experience running Meta Ads

Requirements: apply ONLY if you have:

Experience writing direct-response copy specifically for paid ad funnels (not general content writing)
A portfolio or work samples showing ad copy, short-form scripts, and landing page copy you've written
Working knowledge of funnel structure (awareness stages, hook-retain-reward for video, landing page conversion principles)
Comfortable with fast turnaround and iteration based on ad performance data

If you wish to send your additional documents/portfolio, [email protected]

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