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Paid Media Executive

Industry Other
Category Digital Marketing
Location Lalitpur District, Nepal
Salary Not Disclosed
Expiry date Oct 04, 2026 (7 days left)

Job Description

We are looking for a Paid Media Executive who can plan, execute, and optimize paid advertising campaigns across digital platforms. The ideal candidate should have hands-on experience with paid ads, campaign optimization, performance tracking, and reporting.

Key Responsibilities

Plan and manage paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads,.
Set up, monitor, and optimize campaigns based on performance and business goals.
Conduct audience research and identify relevant targeting opportunities.
Manage campaign budgets and ensure efficient use of advertising spend.
Monitor key performance metrics such as CPC, CPM, CTR, CPA, ROAS, conversions, and overall campaign performance.
Conduct A/B testing for ad creatives, audiences, copy, and campaign strategies.
Work with the content and creative team to develop effective ad creatives and messaging.
Track leads, conversions, and other campaign results using relevant analytics and tracking tools.
Prepare regular campaign performance reports and provide actionable insights.
Identify underperforming campaigns and make necessary improvements.
Stay updated with changes in advertising platforms, digital marketing trends, and industry best practices.
Collaborate with the marketing and sales teams to align paid campaigns with business objectives.

Requirements

Minimum 2 years of experience in paid media, performance marketing, or digital advertising.
Hands-on knowledge of Meta Ads Manager and Google Ads.
Basic knowledge of Google Analytics, Google Tag Manager, and conversion tracking is preferred.
Understanding of digital advertising metrics and campaign optimization.
Good analytical and problem-solving skills.
Ability to manage multiple campaigns and deadlines.
Good communication and teamwork skills.
Ability to work with data and make decisions based on campaign performance.

Preferred Skills

Meta Blueprint or Google Ads certification is a plus.
Experience with TikTok Ads, LinkedIn Ads, or other advertising platforms is an advantage.
Basic understanding of SEO, landing pages, and conversion rate optimization is a plus.
Experience with e-commerce or lead-generation campaigns is preferred.

What We Offer