Sales & Marketing Lead

Job Description

We are looking for a proactive and commercially focused Sales & Marketing Lead to develop and execute sales strategies for Sara Foods, Sara Organics, superfoods, essential oils, natural personal-care products, and other company product categories.

The role involves sales planning, market development, field execution, marketing coordination, lead conversion, and sales performance management.

Key Responsibilities

• Develop weekly and monthly sales plans and practical strategies to increase product placement, inquiries, orders, and repeat purchases.
• Identify suitable markets, customer segments, shops, and business categories for each product.
• Plan shop visits, sales territories, and market coverage activities.
• Approach supermarkets, grocery stores, organic shops, pharmacies, cosmetic stores, salons, spas, cafés, bakeries, hotels, restaurants, wellness centers, manufacturers, and wholesalers.
• Generate retail, wholesale, dealership, and institutional sales opportunities.
• Coordinate promotional campaigns, offers, product bundles, introductory deals, and lead-generation activities with the marketing team.
• Convert marketing inquiries and social media leads into sales.
• Analyze competitor products, pricing, packaging, promotions, and market activities.
• Monitor product-wise and customer-wise sales performance.
• Maintain accurate records of leads, quotations, orders, repeat customers, and follow-ups.
• Set sales activities, monitor progress, and guide Sales Officers as the field-sales team expands.
• Support product launches, exhibitions, sampling campaigns, and promotional events.
• Coordinate with inventory, accounts, delivery, and management teams.
• Submit weekly and monthly sales reports with results, challenges, and recommendations.
• Recommend new markets, customer segments, and promotional strategies to management.
  

Requirements

• Bachelor’s degree in Marketing, Management, Business Administration, or a related field.
• Three to six years of experience in sales, marketing, business development, or market expansion.
• Strong understanding of sales planning, customer acquisition, market development, and marketing coordination.
• Ability to create and execute practical sales strategies.
• Strong communication, negotiation, presentation, leadership, and follow-up skills.
• Comfortable conducting market visits and meeting business customers.
• Ability to analyze sales performance and prepare structured reports.
• Proficiency in Excel, Google Sheets, social media marketing, and customer databases.
• Self-motivated, organized, adaptable, target-oriented, and capable of taking ownership.
• Strong teamwork and business development skills.
• Two wheeler and valid driving license