Social Media Marketing Specialist

Job Description

Company: Ignite Education VIC Pty Ltd

Location: Kathmandu — On-site

Employment Type: Full-time

Working Hours: 7:00 AM to 3:00 PM

Employee Benefits & Facilities

• Breakfast and lunch provided at the office
• Attractive salary package based on experience
• Performance-based bonuses
• Friendly, supportive, and professional working environment
• Opportunities for career growth and skill development
• Potential future travel opportunities to branch offices in the Philippines and Australia

About the Company

Established in August 2022, Ignite Education VIC Pty Ltd provides education and migration support to students aspiring to study in Australia. We are committed to personalized guidance, transparent service, and helping students achieve their academic and professional goals.

About the Role

We are seeking a creative, organized, and results-driven Marketing & Social Media Specialist to manage our digital presence, create high-quality visual content, and develop effective marketing campaigns.

The ideal candidate must have top-notch knowledge of graphic design, social media content creation, branding, and digital advertising. The successful candidate will play a key role in increasing brand visibility, improving audience engagement, and generating quality student enquiries.

Key Responsibilities

• Manage and grow the company’s Facebook, Instagram, TikTok, LinkedIn, and other digital platforms.
• Plan, create, schedule, and publish engaging social media posts, reels, videos, banners, flyers, and digital advertisements.
• Produce professional and visually appealing designs aligned with the company’s brand identity.
• Develop and implement digital marketing campaigns to increase brand awareness, engagement, and student enquiries.
• Manage paid advertising campaigns across Meta and other relevant platforms.
• Monitor campaign performance, audience engagement, lead generation, and conversions.
• Respond professionally to social media comments, messages, and online enquiries.
• Assist with online and offline marketing events, promotions, and student outreach programs.
• Coordinate with internal and operations teams to ensure smooth workflow and timely delivery of digital advertisements.
• Stay updated with social media trends, digital marketing strategies, platform updates, and competitor activities.

Qualifications and Skills

• Strong professional knowledge of graphic design, branding, and visual content creation.
• Previous experience in social media management, digital marketing, content creation, or communications.
• Proficiency in Canva, Cap Cut, Premiere Pro, or similar graphic-design and video-editing tools.
• Strong understanding of Facebook, Instagram, TikTok, LinkedIn, and Meta Business Suite.
• Experience creating and managing paid digital advertising campaigns.
• Creative mindset with excellent attention to detail.
• Strong organizational, multitasking, and time-management skills.
• Ability to work independently and coordinate effectively with internal teams.
• A bachelor’s degree in marketing, Communications, Graphic Design, Business, or a related field is an advantage but not mandatory.
• Experience in education consultancy, international student services, or the Australian education sector will be an advantage.

How to Apply

Please submit your updated CV, a brief cover letter, and a portfolio containing samples of your social media posts, graphic designs, videos, advertisements, or previous marketing campaigns.

Only shortlisted candidates will be contacted for an interview.