Trinox Adhesives Nepal is looking for a creative, analytical, and results-oriented Digital Marketing Officer to strengthen the company's online presence and support business growth through digital channels. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns, managing social media platforms, creating engaging content, generating leads, and increasing brand awareness across Nepal. The role requires a digital marketing professional who understands performance marketing, social media management, content creation, SEO, and online advertising while collaborating closely with the sales and marketing teams to achieve business objectives.
Key Responsibilities
Digital Marketing Strategy
- Develop and implement digital marketing strategies aligned with the company's marketing and sales objectives.
- Plan and execute integrated online campaigns to increase brand awareness, customer engagement, and lead generation.
- Monitor digital marketing trends and recommend new strategies to improve campaign performance.
Social Media Management
- Manage the company's presence across Facebook, Instagram, TikTok, YouTube, LinkedIn, and other relevant platforms.
- Develop monthly social media content calendars.
- Create, schedule, publish, and monitor engaging content including posts, reels, stories, videos, and promotional campaigns.
- Respond to customer inquiries and messages professionally while maintaining brand consistency.
- Build and grow online communities comprising dealers, distributors, carpenters, contractors, and end users.
Content Creation
- Create compelling marketing content including:
- Social media posts
- Promotional videos and reels
- Product photography
- Customer testimonials
- Blogs and website content
- Email marketing content
- Marketing brochures and digital creatives
- Coordinate with graphic designers, photographers, and videographers to produce high-quality marketing materials.
- Ensure all content aligns with SATO's brand identity and communication guidelines.
Performance Marketing
- Plan, execute, and optimize paid advertising campaigns across:
- Facebook & Instagram Ads
- Google Ads
- YouTube Ads
- LinkedIn Ads (where applicable)
- Monitor campaign performance and optimize budgets to maximize return on investment (ROI).
- Conduct A/B testing on advertisements, creatives, landing pages, and audience targeting.
- Track campaign KPIs including impressions, reach, engagement, click-through rates, conversions, and cost per lead.
Website & SEO
- Maintain and update the company website with new products, news, campaigns, and promotional content.
- Implement on-page and basic off-page SEO strategies to improve search engine rankings.
- Monitor website traffic and user behavior using Google Analytics and Search Console.
- Coordinate with web developers to improve website performance and user experience.
Lead Generation & Sales Support
- Generate qualified sales leads through digital marketing campaigns.
- Develop online campaigns targeting dealers, distributors, carpenters, contractors, architects, and furniture manufacturers.
- Coordinate with the sales team to ensure timely follow-up on generated leads.
- Support product launches, promotional campaigns, and seasonal marketing initiatives.
Market Research & Analytics
- Monitor competitor digital activities, advertising campaigns, and online presence.
- Analyze market trends, customer behavior, and campaign performance.
- Prepare regular digital marketing reports with actionable recommendations.
- Track key performance metrics and identify opportunities for continuous improvement.
Reporting
Prepare and submit regular reports including:
- Weekly Digital Marketing Performance Report
- Monthly Campaign Performance Report
- Social Media Analytics Report
- Website Traffic & SEO Report
- Lead Generation Report
- Advertising ROI Report
