Sales Officer

Key Responsibilities

Identify and develop new customers for coffee beans.
Maintain and strengthen relationships with existing clients.
Achieve monthly, quarterly, and annual sales targets.
Conduct customer visits, product presentations, and business negotiations.
Prepare and submit quotations, proposals, and sales contracts.
Follow up on inquiries and convert leads into business opportunities.
Monitor competitor activities, pricing, and market trends.
Build long-term relationships with key customers.
Resolve customer complaints and coordinate with internal departments for timely solutions.
Ensure high levels of customer satisfaction and retention.
Provide technical and product information to customers when required.
Gather market information regarding coffee demand, pricing, competitors, and customer preferences.
Identify new market segments and business opportunities.
Submit regular market intelligence reports to management.
Prepare sales reports, forecasts, and pipeline updates.
Maintain accurate customer records in the CRM or sales management system.
Coordinate with procurement, warehouse, logistics, and finance teams to ensure timely delivery and payment collection.
Monitor outstanding receivables and support collection activities.
Coordinate with supply chain and logistics teams regarding product availability and shipment schedules.
Participate in trade fairs, exhibitions, and promotional events.
Support marketing initiatives to increase product visibility.

Qualifications

Experience

2–5 years of sales experience, preferably in coffee, agricultural commodities, FMCG, food ingredients, or B2B sales.
Experience dealing with institutional buyers and distributors is preferred.

What We Offer