Software Marketing Manager / Executive

We are looking for a motivated and results-oriented Software Marketing Manager / Executive to drive the sales and marketing of software solutions and technology products. The ideal candidate should have proven experience in software/technology sales, strong communication and negotiation skills, and a genuine interest in understanding and promoting technology solutions.

Key Responsibilities

• Develop and execute sales and marketing strategies for software products and technology solutions.
• Identify potential clients, generate leads, and develop new business opportunities.
• Conduct client meetings, product presentations, and software demonstrations.
• Understand client requirements and recommend suitable software solutions.
• Manage the complete sales cycle, from lead generation and follow-up to negotiation and closing.
• Build and maintain strong relationships with existing and prospective clients.
• Conduct market research to identify customer needs, market trends, and business opportunities.
• Coordinate with technical and product teams to ensure smooth implementation and client support.
• Prepare sales proposals, quotations, presentations, and regular sales reports.
• Achieve assigned sales targets and contribute to overall business growth.
• Maintain accurate records of leads, prospects, client interactions, and sales activities.
• Stay updated on software products, emerging technologies, and competitors in the market.

• Bachelor’s degree in Business Administration, Marketing, Information Technology, Computer Science, or a related field.
• 3–5 years of proven experience in software, technology, IT product, or solution-based sales/marketing.
• Strong interest and understanding of software and technology products.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Ability to understand technical products and explain their benefits clearly to non-technical clients.
• Strong lead generation, client acquisition, and relationship management skills.
• Target-oriented, proactive, and self-motivated approach.
• Good analytical and problem-solving abilities.
• Proficiency in MS Office and familiarity with CRM or sales management tools will be an advantage.

What We’re Looking For

A professional who can combine sales expertise with an understanding of technology, confidently communicate software solutions to clients, identify business opportunities, and contribute to revenue growth.