Marketing Strategist

Job Description

The Mission: To Build a Wellness Brand That Actually Means Something

Most wellness brands today are loud on marketing and weak on substance. HerbalBeing is building something different — a science-backed nutraceutical brand rooted in herbal wellness, gut health, and honest formulations designed to improve everyday lifestyles.

We believe wellness should feel trustworthy, modern, and accessible — not complicated, overhyped, or performative.

As we grow across Nepal and South Asia, we are looking for a Freelance Mid-Level Marketing Strategist who can help us shape how HerbalBeing is seen, understood, and remembered in the market.

This is not a traditional “social media manager” role. This is an opportunity to architect the early-stage growth and positioning of a wellness startup with long-term vision.

Who You Are (The Specification)

You understand that wellness today is driven by both community and credibility. You know how to build brands that people don’t just buy from — but believe in.

• The Strategic Thinker

You can take a startup with potential and turn it into a recognizable, culturally relevant brand through storytelling, positioning, and smart execution.

• The Wellness-Aware Marketer

You understand the modern wellness audience — from gut health and lifestyle optimization to fitness communities and science-backed education.

• The Community Builder

You know how to create authentic partnerships with influencers, fitness communities, wellness creators, yoga studios, nutritionists, and lifestyle advocates.

• The Startup Operator

You are comfortable building systems from scratch, working independently, moving fast, and making impact without corporate layers.

• The Academic Foundation

You hold a Bachelor’s degree in Marketing, Business, Communications, or a related field, with a strong understanding of brand strategy, consumer behavior, and modern digital marketing.

Your Core Responsibilities

• Brand Positioning & Strategy

Develop HerbalBeing’s market positioning and communication strategy across digital platforms and community channels.

• Content & Social Media Planning

Create a structured 3-month content roadmap with strategic posting schedules across Instagram, TikTok, LinkedIn, and other relevant platforms.

• Influencer & Fitness Partnerships

Identify and build collaborations with influencers, wellness creators, fitness communities, gyms, yoga studios, and lifestyle partners.

• Events & Community Activations

Conceptualize startup-friendly wellness activations, workshops, pop-ups, campaigns, and community engagement initiatives.

• Growth & Visibility

Help HerbalBeing establish a strong and noticeable presence in the wellness market despite being an early-stage startup.

What Success Looks Like

By the end of the engagement, you will have helped HerbalBeing:

• Build a clear and recognizable brand identity
• Develop a strong wellness-focused online presence
• Create meaningful influencer and community partnerships
• Establish consistent strategic communication
• Position itself as a credible, science-backed wellness startup

Why Join HerbalBeing?

• Build From the Beginning

You won’t inherit a rigid corporate system — you’ll help shape the brand from its early stages.

• Creative Ownership

Your ideas, campaigns, and strategic direction will directly influence how the market experiences HerbalBeing.

• Purpose-Driven Brand

We are building a wellness company focused on long-term trust, education, and genuine impact — not just trends.

How to Apply

Don’t just send a CV.

Send us:

• Your portfolio or relevant campaign work
• A short note or video answering:

1. What makes a wellness brand truly trustworthy today?
2. How would you make a startup nutraceutical brand stand out organically?
3. What wellness brands do you think are building community the right way — and why?

Tell us who you are, how you think, and why you’d be a strong fit for HerbalBeing.

Apply at: [email protected]