Senior Brand Strategist
- Industry Other
- Category Marketing Communications/Advertising/Marketing
- Location Kathmandu, Nepal
- Expiry date May 18, 2025 (Expired)
Job Description
Position: Brand StrategistJob Overview
We are seeking a creative and strategic Brand Strategist to lead the development and execution of impactful branding initiatives. The ideal candidate possesses a deep understanding of consumer behavior, market trends, and digital marketing techniques. You will collaborate with cross-functional teams to craft compelling brand narratives, elevate brand visibility, and drive business growth.
Key Responsibilities- Develop and implement comprehensive brand strategies to strengthen market positioning and brand awareness.
- Conduct market research and competitive analysis to uncover trends, insights, and growth opportunities.
- Create compelling brand messaging and storytelling tailored to target audiences.
- Ensure consistent brand representation across all platforms including digital, print, and retail environments.
- Partner with creative teams to design and execute marketing campaigns and visual assets.
- Utilize digital analytics tools to assess campaign performance and optimize strategies.
- Prepare and present brand plans, performance reports, and strategic recommendations to key stakeholders.
- Monitor brand perception and customer feedback to inform ongoing strategy.
- Stay current with industry trends, consumer insights, and branding best practices.
- Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or related field.
- 2–5 years of experience in brand strategy, marketing, or advertising.
- Proven track record in brand management, campaign development, and market analysis.
- Strong analytical and data-driven decision-making skills.
- Exceptional verbal and written communication.
- Creative mindset with a strong eye for design, storytelling, and branding.
- Proficiency in digital marketing tools, analytics platforms, and graphic design software.
- Strong project management skills with the ability to handle multiple priorities in a fast-paced environment.
- Leadership ability and a collaborative approach to cross-functional teamwork.