Marketing Manager
- No. of Openings 1
- Category Marketing Communications/Advertising/Marketing
- Location Lokhanthali, Bhaktapur, Bhaktapur District
- Job Level Senior Level
- Salary Nrs. Monthly
- Education Level Bachelors
- Desired Candidate Both(Female, Male)
- Experience 3 + years
- Expiry date Jun 17, 2025 (Expires Today)
- Vehicle License Preferred
- Two/Four Wheeler Require Two-wheeler
- Skills Written and Verbal Communication, Lead Generation & negotation, Launch Management & Brand Promotion, Team Leadership, B2B and B2C management
Job Description
Job Summary:
We are looking for a dynamic and result-driven Marketing Manager to lead the Power Tools & Abrasives Division. The candidate will be responsible for creating and executing marketing strategies, expanding brand reach, managing dealer networks, and positioning the product line as a top choice for construction professionals and industrial users.
Key Responsibilities:
- Develop and execute marketing plans to promote the power tools and abrasives product lines across Nepal
- Identify and engage with distributors, retailers, industrial buyers, and service centers
- Plan and implement product demos, trade shows, in-store branding, and field activations
- Conduct market research to track competitor products, pricing, customer preferences, and new trends
- Develop product positioning, promotional strategies, and campaigns tailored to technical buyers
- Work closely with the sales team to achieve monthly and quarterly sales targets
- Develop and distribute marketing materials, catalogues, flyers, and dealer toolkits
- Monitor dealer and B2B performance and provide support for increasing market share
- Create awareness and product knowledge through technician training sessions, YouTube/demo content, etc.
- Ensure effective digital presence for the product line (optional but preferred)
- Track and report KPIs: product movement, territory performance, user feedback, etc.
Job Specification
Requirements:
- Bachelor’s degree in Marketing, Business, or Mechanical/Industrial Engineering
- Minimum 3–6 years of experience in marketing industrial products (power tools, abrasives, hardware)
- Strong knowledge of tools, accessories, and applications in construction, fabrication, and workshops
- Excellent communication and field coordination skills
- Capable of handling teams, managing regions, and working with technical audiences
- Familiarity with Nepal’s hardware distribution network and construction markets
- Comfortable with MS Excel, CRM platforms, and basic digital content strategies
Benefits:
- Competitive salary + attractive sales/marketing incentives
- Travel and mobile allowance
- Product training and skill development opportunities
- Leadership opportunity within a growing business segment
- Professional growth in a well-established industrial brand
About Company
The unit for Rathi Adhesive is located in the industrial city of Biratnagar in Nepal. This unit has been manufacturing adhesives since 1982 AD. The organization has more than 50 members who are trained time and again to deliver the finest quality of adhesives and creating value for the end users. The unique formula used by the company to produce adhesives enables them to say “if you want to stick anything we have the solution.”
Types of product that this unit has the capacity to produce enough adhesive to cater to the domestic market. Our mission is to -“To become the No. 1 adhesive brand in Nepal”. We have installed advanced automated machines and testing system to regularly check the weight, quality and packaging of the products.
