Sr. Brand Officer
- No. of Openings 1
- Industry Transportation
- Category Marketing Communications/Advertising/Marketing
- Location Kathmandu, Nepal
- Job Level Senior Level
- Salary Nrs. 50K-60K Monthly (Negotiable)
- Education Level Bachelors
- Desired Candidate Both(Female, Male)
- Experience 2 + years
- Expiry date Jun 20, 2025 (3 days left)
- Vehicle License Preferred
- Two/Four Wheeler Require Two-wheeler
- Skills Brand Management, Marketing Strategy, Good team management, Communication
Job Description
Leadership & Strategic Oversight
- Overall responsibility for Marketing, Advertising, Branding, and Communication functions.
- Monitoring, supervision, and performance evaluation of all marketing staff across Nepal.
- Lead team management, structure optimization, and efficient organogram design.
- Responsible for crisis management, change management, and brand image strategy.
Marketing & Brand Management
- End-to-end planning and execution of ATL, BTL, and TTL marketing strategies.
- FMCG product management, including positioning, target segmentation, and product placement.
- Development of sales and impact-based marketing budgets and ROI-focused strategies.
- Supervision of design, concept, and content creation for all communication materials—print, digital, audio, and video.
- Manage Facebook pages, social media content, email, tele-marketing, and direct marketing.
Trade & Campaign Execution
- Design and manage on-trade and off-trade schemes for product promotion.
- Execution and coordination of BTL activations, events, ATL campaigns, and promotions.
- Responsible for media planning, strategy, buying, and vendor management.
- Oversee event planning, execution, and campaign impact evaluation.
International Coordination & Client Liaison
- Serve as key liaison with international clients and parent company stakeholders.
- Ensure strategic alignment and regular reporting to international brand teams.
- Facilitate project approvals, brand localization, and knowledge sharing with global counterparts.
Market Intelligence & Research
- Conduct regular market surveys, competitor analysis, and category reviews.
- Study and analyze the impact of marketing campaigns, with data-driven reporting.
- Lead R&D initiatives for new product development and innovation pipeline.
- Collect and interpret insights to support business strategy and future planning.
Job Specification
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
- 3-4 years of experience in brand and marketing management, preferably in FMCG or consumer goods.
- Proven experience in multi-platform marketing, brand management, and team leadership.
- Strong knowledge of market analysis, digital marketing, and media strategy.
- Excellent communication, project management, and interpersonal skills.
- Ability to thrive in a fast-paced environment and handle multiple stakeholders.
