Marketing BTL

Industry Other
Category Marketing/Sales
Location Kathmandu, Nepal
Salary Not Disclosed
Expiry date Sep 13, 2026 (7 days left)

Job Description

Retail Marketing Officer

Department: Marketing

Location: Kathmandu, Nepal

Reports To: Marketing Manager

Experience: 2–4 Years

Job Summary

We are looking for a proactive and results-oriented Retail Marketing Officer to support and execute retail marketing initiatives that strengthen brand visibility, drive customer footfall, and contribute to sales growth.

The role will be responsible for planning and executing in-store promotions, retail branding, merchandising, events, product launches, and marketing campaigns across retail locations. The ideal candidate will have strong coordination skills and the ability to work closely with sales teams, vendors, and other stakeholders to ensure effective execution of marketing activities.

Key ResponsibilitiesRetail Marketing & Campaign Execution

Plan and execute retail marketing campaigns aligned with business and sales objectives.
Coordinate seasonal promotions, promotional offers, product launches, and retail campaigns.
Develop and implement location-specific marketing activities in coordination with the sales team.
Support the planning and execution of retail events, exhibitions, brand activations, and promotional activities.
Ensure all retail marketing activities are executed within agreed timelines and budgets.
Conduct regular market visits to monitor campaign execution, brand visibility, store presentation, and competitor activities.
Identify opportunities to improve in-store visibility, customer engagement, and promotional effectiveness.

Retail Branding & Merchandising

Coordinate the installation, maintenance, and replacement of in-store branding and promotional materials.
Ensure consistent brand visibility and presentation across all retail locations.
Manage and monitor:
Signboards and storefront branding
Posters, banners, and standees
Roll-up stands
Window displays
Product display units
Promotional and point-of-sale materials
Conduct retail audits and provide recommendations to improve merchandising and brand presentation.
Ensure all branding and merchandising activities comply with company brand guidelines.

Marketing Materials & POSM Management

Coordinate the design, production, printing, and distribution of marketing materials and POSM.
Maintain adequate inventory of brochures, leaflets, promotional materials, and other branding assets.
Monitor POSM requirements across retail locations and ensure timely replenishment.
Coordinate with printing agencies, suppliers, vendors, and external partners for production and delivery.
Ensure marketing materials meet required quality standards and are delivered within agreed timelines.

Coordination & Reporting

Work closely with sales, marketing, and retail teams to ensure smooth execution of campaigns.
Coordinate with external agencies, vendors, and service providers for marketing activities.
Track the progress and effectiveness of retail marketing campaigns and promotional activities.
Prepare regular reports on market visits, campaign execution, branding activities, and competitor observations.
Maintain proper documentation of marketing activities, expenses, materials, and vendor coordination.

Qualifications & Requirements

Bachelor's degree in Marketing, Business Administration, Management, or a related field.
2–4 years of relevant experience in retail marketing, trade marketing, field marketing, offline marketing, or a similar role.
Experience in consumer electronics, mobile phones, FMCG, retail, or other consumer-facing industries will be an advantage.
Strong understanding of retail marketing, in-store promotions, merchandising, and brand activation.
Excellent coordination, communication, negotiation, and organizational skills.
Strong vendor and stakeholder management abilities.
Ability to manage multiple campaigns and activities simultaneously.
Good analytical and problem-solving skills.
Proficiency in Microsoft Office and basic marketing/reporting tools.
Willingness to travel regularly to different retail locations for market visits and campaign monitoring.

Key Competencies