Plan and execute retail marketing campaigns to drive brand awareness and sales.
Coordinate promotional activities, seasonal campaigns, and product launches.
Organize retail events, exhibitions, and brand activation programs.
Work closely with the sales team to implement localized marketing initiatives.
Manage the installation and maintenance of branding materials, including signboards, banners, posters, roll-up stands, window displays, and product display units.
Conduct regular market visits to monitor brand visibility, retail execution, and competitor activities.
Coordinate the design, printing, and distribution of marketing and promotional materials.
Maintain inventory and ensure timely replenishment of brochures, leaflets, POSM, and other branding assets.
Ensure consistent brand standards across all retail locations.
Prepare reports on marketing activities, campaign performance, and market feedback.
Specification:
Bachelor's degree in Marketing, Business Administration, or a related field.
2–4 years of experience in Retail Marketing, Trade Marketing, or Offline Marketing.
Experience in consumer electronics, mobile phones, or FMCG industry is preferred.
Strong knowledge of retail marketing, branding, and merchandising.
Excellent communication, coordination, and organizational skills.
Ability to manage multiple marketing activities and meet deadlines.
Strong analytical and problem-solving abilities.
Proficient in Microsoft Office; knowledge of design tools is an advantage.
Willingness to travel for market visits and retail activation activities.
