Digital Marketing Lead

Job Description

Position Summary:

The Digital Marketing Lead focuses on spearheading the digital division, designing multi-channel digital marketing strategies, and leading a team of specialists to deliver measurable ROI, grow client accounts, and strengthen digital presence across platforms.

Key Responsibilities:

1. Strategic Leadership & Client Management

• Strategy Development: Develop and execute comprehensive, end-to-end digital marketing strategies aligned with client business goals.
• Client Consultation: Act as the primary strategic point of contact for high-value client accounts, presenting campaign performance, insights, and growth opportunities.
• Innovation & Growth: Stay ahead of industry trends, algorithm updates, and emerging technologies to pitch innovative solutions to clients.

2. Campaign Execution & Optimization

• Paid Media Management: Oversee paid media campaigns across platforms including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic networks.
• Organic Strategy: Lead search engine optimization (SEO) and content marketing strategies to drive organic growth and visibility.
• A/B Testing: Implement continuous testing for ad creatives, landing pages, and audience targeting to maximize conversion rates and optimize ad spend.

3. Team Management & Coordination

• Team Leadership: Mentor, guide, and manage a cross-functional team of digital marketing executives, content creators, and specialists.
• KPI Management: Establish clear KPIs for team members, conduct regular performance reviews, and foster a collaborative environment.
• Cross-Team Collaboration: Work closely with design, web development, and client servicing teams to ensure seamless campaign execution.

4. Analytics & Reporting

• Tracking Setup: Set up robust tracking frameworks using Google Analytics 4 (GA4), Google Tag Manager, and pixel configurations.
• Performance Analysis: Analyze complex datasets to derive actionable insights, creating comprehensive client-facing dashboards via Looker Studio.
• Budget Accountability: Take full accountability for digital marketing budgets, forecasting spend, and demonstrating clear ROI and ROAS.

Skills & Qualifications

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience: 4-6 years of experience in digital marketing, with at least 2 years in an agency environment and proven leadership experience.
• Paid Media Expertise: Deep technical knowledge of Google Ads, Meta Ads, and LinkedIn Ads, including advanced bidding and targeting strategies.
• Analytics Tools: Strong proficiency in GA4, Google Tag Manager, Looker Studio, and SEO suites like SEMrush or Ahrefs.
• Communication: Exceptional English communication, presentation, and team coordination skills.

What We’re Looking For

• Data-Driven Strategist: An analytical thinker who can turn complex data into actionable digital marketing roadmaps.
• Strong Leadership Abilities: An experienced leader capable of managing budgets, timelines, and cross-functional creative teams.
• Trend & Algorithm Aware: A professional who stays aggressively updated with digital changes, industry trends, and platform updates.
• Agency Adaptability: A collaborative individual who thrives under campaign deadlines and dynamic client needs in a fast-paced environment.