Social Media Marketer

Key Responsibilities

Develop and execute a social media strategy to strengthen the founder's personal brand and industry authority.
Collaborate closely with the founder to transform ideas, case studies, and insights into engaging, high-performing content.
Create and manage content across LinkedIn, Facebook, Instagram, YouTube Shorts, and other relevant platforms.
Write compelling social media posts, video scripts, captions, hooks, and calls-to-action aligned with business objectives.
Plan and maintain a consistent content calendar and publishing schedule.
Coordinate with the video editing team to produce high-quality short-form and long-form content.
Repurpose content into multiple formats for different platforms to maximize reach and engagement.
Monitor audience engagement, respond to comments and messages, and build meaningful relationships with potential clients.
Track content performance, analyze key metrics, and optimize strategies based on data-driven insights.
Stay up to date with social media trends, AI tools, platform updates, and best practices in digital marketing.
Work cross-functionally with marketing and creative teams to ensure consistent brand messaging and campaign execution.
Generate content that drives brand awareness, qualified leads, and business growth rather than vanity metrics.

Requirements

Bachelor's degree in Marketing, Mass Communication, Business Administration, Digital Media, or a related field.
Minimum 3+ years of experience in Social Media Marketing, Content Marketing, Personal Branding, or Digital Marketing.
Proven experience managing social media accounts for founders, executives, or B2B brands is highly preferred.
Excellent English copywriting, storytelling, and communication skills.
Strong understanding of personal branding, content strategy, audience psychology, and social media growth.
Experience creating content for LinkedIn, Facebook, Instagram, YouTube, and short-form video platforms.
Proficiency in content creation and editing tools such as Canva, CapCut, Adobe Premiere Pro, or similar software.
Familiarity with AI-powered content creation tools such as ChatGPT and other productivity tools.
Strong analytical skills with experience using social media analytics and performance reporting tools.
Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
Highly proactive, creative, detail-oriented, and capable of working independently with minimal supervision