Digital Marketing Officer - Nepal

RESPONSIBILITIES

Create engaging content for digital platforms and educational resources for farmers in Nepal with the help of the marketing team.

Foster relationships with farming communities, stakeholders and customers through conducting marketing campaigns, events and workshops.

Plan and execute campaigns on digital platforms to generate potential leads who are willing to buy agri products dealt by aQysta

Collaborate with sales and product development teams to support sales growth initiatives.

Support in budgeting of marketing activities and utilize approved marketing budget and resources from upper management effectively.

Track and analyze marketing campaign effectiveness, and adjusting strategies based on performance metrics.

Develop and implement marketing and branding strategies aligned with aQysta’s mission.

Develop and execute marketing strategies and campaigns to promote aQysta's agriculture products and services, increasing brand awareness, customer engagement, and market presence.

Plan, create, and manage end-to-end content marketing across social media platforms (Facebook, LinkedIn, YouTube, TikTok, etc.), including content planning, campaign execution, copywriting, and storytelling, to strengthen aQysta's online presence and engagement, with a focus on HORECA, processing, and agriculture-related products.

Collaborate with the Agriculture team and field staff to gather product insights and create compelling marketing materials, including product lifecycle stories from cultivation to delivery, to effectively showcase product quality and impact.
Develop and implement on-page and off-page SEO strategies to improve website visibility, increase organic traffic, and enhance aQysta's digital presence.

Monitor and analyze campaign performance using Google Analytics, Google Search Console, and other analytics tools to optimize marketing performance and support data-driven decision-making.

Plan, manage, and optimize Google Ads, Meta Ads, and social media boosting campaigns to increase reach, generate qualified leads, and maximize campaign performance.

BACKGROUND AND SKILLS

At least Bachelor’s degree in Business Administration (BBA), Business Studies (BBS), or a related field with specialization in Marketing. Candidates with an Agriculture degree and a strong interest or experience in digital marketing are encouraged to apply.
A minimum of 1-2 years of proven experience in digital marketing (Experience in agriculture sector is a plus).
Excellent verbal and written communication skills in both English and Nepali to communicate with traditional, conventional, non-conventional, and institutional buyers of harvests/crops.

Proficient in social media handling including content creation in all major social media apps and digital marketing tools such as Adobe Creative Suite, Photo-shop, Canva, Illustrator etc ( Hands-On knowledge of at-least two of these kind of tools is strongly preferred)
Strong storytelling and presentation skills (interactive with preparing slides, etc.).
Self-motivated, proactive, and able to work independently with minimal supervision.
Having Data Analytics Skill is a plus point.

Essential Requirements