Marketing Officer

Job Description

Company Description My Space Pvt Ltd is a wholesaler of premium decorative laminates, committed to delivering high-quality, durable, and stylish surface solutions for homes, commercial spaces, and interior projects. We combine modern manufacturing with innovative designs to meet the needs of architects, interior designers, furniture manufacturers, dealers, and homeowners, while building a trusted Nepalese brand that sets new standards for quality and reliability in Nepal.

Role Description

1. Marketing Strategy & Planning

* Develop and execute marketing strategies to successfully launch and grow the laminate brand.

* Conduct market and competitor analysis to identify opportunities, customer preferences, and market gaps.

* Prepare marketing plans, budgets, and promotional calendars.

* Evaluate marketing performance and recommend strategic improvements.

2. Brand Development

* Build brand awareness and positioning within the Kathmandu Valley market.

* Develop brochures, catalogs, display materials, and other promotional collateral.

* Ensure consistent branding across all customer touchpoints.

* Strengthen brand recognition through targeted offline marketing initiatives.

3. Product Launch & Promotion

* Plan and execute product launch campaigns and promotional activities.

* Organize product demonstrations, exhibitions, dealer meets, and marketing events.

* Coordinate with the Sales team to drive product adoption and market penetration.

* Evaluate campaign effectiveness and recommend improvements.

4. Market & Competitor Intelligence

* Monitor competitor products, pricing, promotions, distribution, and branding activities.

* Identify market opportunities, emerging trends, and customer needs.

* Conduct regular market visits to gather competitive insights and customer feedback.

* Recommend strategies to differentiate the brand and increase market share.

5. Dealer & Channel Development

* Build relationships with dealers, architects, interior designers, contractors, and project consultants.

* Support dealer acquisition and market expansion initiatives.

* Coordinate dealer branding and point-of-sale marketing activities.

* Gather channel feedback to improve marketing effectiveness.

6. Reporting

* Prepare reports on marketing activities, competitor intelligence, and market performance.

* Track marketing expenditure and campaign outcomes.

* Provide actionable recommendations based on market insights.

• * Present marketing updates and strategic recommendations to management.