Senior Digital Marketer

Job Title: Digital Marketing Manager

Experience: 6–8 Years

Location: Gaushala, Kathmandu

Position Type: Full-time

Key Responsibilities

Lead the planning, execution, and optimization of 360-degree digital marketing strategies across search, social, display, email, and video.
Drive measurable growth through data-driven decision-making, ensuring alignment with organizational goals.
Manage, mentor, and guide the digital marketing team to deliver high-impact campaigns.
Leverage tools like Google Ads, Meta Ads, and GA4 for campaign setup, tracking, and optimization.
Establish and monitor KPIs, ensuring ROI-focused campaign performance.
Conduct A/B testing across ad creatives, messaging, and landing pages to continuously improve conversion rates.
Generate insightful dashboards and reports for real-time performance tracking and executive decision-making.
Collaborate with cross-functional teams (design, product, sales) to create engaging and brand-consistent content.
Lead audience segmentation, competitor benchmarking, and market trend analysis to identify new opportunities.
Plan and oversee digital activations, influencer campaigns, and product launches.
Manage vendor/agency relationships and ensure timely, quality execution.
Optimize marketing spend and allocate budgets effectively across platforms.

Requirements

6–8 years of proven experience in digital marketing, ideally within tech, mobility, or ride-hailing sectors.
Demonstrated ability to lead a team and manage large-scale, multi-channel campaigns.
Strong track record in campaign optimization, ROI improvement, and scaling performance marketing.
Expert-level proficiency with Google Ads, Meta Ads, and GA4.
Solid experience with analytics platforms (Google Analytics, Looker Studio, etc.).
Hands-on knowledge of CRM and marketing automation tools (HubSpot, Mailchimp, or similar).
Familiarity with creative tools (Canva, Figma, Adobe Suite) for campaign asset collaboration.
Excellent written and spoken English communication skills.
Strong project management, prioritization, and leadership skills in fast-paced environments.
Strategic thinker with a data-first mindset and the ability to translate insights into action.