Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or a related field.
Minimum 3–5 years of experience in digital marketing, preferably in a corporate or agency environment.
Strong understanding of SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising.
Experience with digital marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and marketing automation platforms.
Proficiency in website content management systems (CMS) such as WordPress.
Strong analytical and data interpretation skills with the ability to translate insights into actionable strategies.
Excellent communication, presentation, and stakeholder management skills.
Experience in B2B marketing, lead generation, and brand management is an advantage.
Certifications in Google Ads, Google Analytics, Meta Blueprint, HubSpot, or related platforms are preferred.
Key Responsibilities
Strategic Planning & Execution
Develop and implement comprehensive digital marketing strategies aligned with organizational goals.
Identify market opportunities, customer trends, and competitive insights to drive business growth.
Plan and manage integrated digital campaigns across multiple channels.
Campaign Management
Execute and optimize paid advertising campaigns across Google, Meta, LinkedIn, and other relevant platforms.
Monitor campaign performance and continuously improve ROI through data-driven optimization.
Manage digital budgets and ensure effective allocation of marketing resources.
Content & Brand Development
Collaborate with internal teams to create engaging content for websites, social media, email campaigns, and digital advertisements.
Ensure brand consistency across all digital touchpoints.
Support the development of thought leadership and brand awareness initiatives.
SEO & Website Management
Implement SEO best practices to improve website rankings and organic traffic.
Monitor website performance, user behavior, and conversion metrics.
Recommend improvements to enhance user experience and lead generation.
Analytics & Reporting
Track key performance indicators (KPIs) and prepare regular performance reports.
Analyze campaign data and customer behavior to identify growth opportunities.
Present actionable insights and recommendations to management.
Stakeholder Engagement
Coordinate with sales, design, and business teams to align marketing initiatives with organizational objectives.
Manage relationships with external agencies, vendors, and marketing partners when required.
