Brand Manager

Job Description

We are looking for a driven and creative Brand Marketing Manager on behalf of a leading company in the beauty and personal care industry to lead end-to-end brand and marketing initiatives across our portfolio of 15+ international brands. This is a strategic and hands-on role suited to someone who understands the beauty consumer deeply, thrives in a fast-moving environment, and has a strong track record of turning brand stories into impactful, results-driven marketing campaigns.

Key Responsibilities

• Own the full lifecycle of brand and marketing campaigns — from brief and concept development through execution, performance tracking, and post-campaign analysis — across all channels including digital, social, retail, and influencer marketing.
• Develop and execute integrated marketing calendars aligned with product launches, seasonal opportunities, and overall brand priorities.
• Drive the planning and execution of brand-building initiatives that strengthen market positioning and increase consumer engagement across skincare, beauty, and haircare categories.
• Collaborate closely with creative, content, digital, and design teams to develop compelling, on-brand assets and campaigns that resonate with target audiences.
• Set campaign and brand performance KPIs, monitor results, and translate data into actionable insights to optimize future marketing investments and creative strategies.
• Partner with commercial, sales, and product teams to ensure marketing activities align with business objectives, sales targets, inventory planning, and promotional strategies.
• Manage and optimize marketing budgets across channels, ensuring efficient allocation of resources and strong return on investment.
• Build and manage relationships with influencers, content creators, media partners, and external agencies to maximize campaign impact and brand visibility.
• Monitor market trends, competitor activity, and emerging platforms to ensure the brands remain at the forefront of the evolving beauty and personal care landscape.
• Mentor and guide junior marketing team members, fostering collaboration, creativity, and a high-performance marketing culture.

What We're Looking For

• 5+ years of experience in brand marketing, campaign management, or integrated marketing, with significant exposure to the beauty, skincare, haircare, or personal care industry—either in-house or with an agency specializing in these categories.
• Proven ability to develop and deliver multi-channel marketing strategies and campaigns from concept through execution and performance evaluation.
• Strong understanding of the beauty consumer journey and the ability to create meaningful touchpoints across awareness, consideration, conversion, and retention stages.
• Hands-on experience with influencer marketing and content creator partnerships, including identification, briefing, collaboration, and performance measurement.
• Data-driven mindset with experience using analytics and reporting platforms to derive insights and make informed marketing decisions.
• Excellent project management and organizational skills, with the ability to manage multiple brands and concurrent campaigns in a fast-paced environment.
• Strong communication, presentation, and stakeholder management skills, with the ability to collaborate effectively across departments and confidently present ideas to senior leadership.
• Passion for beauty, skincare, and lifestyle branding, with a keen eye for trends, consumer behavior, and innovative marketing opportunities.