Creative Lead - Content & Social Media

Job Description

Company Description

Founded in 1965 by Deba Jyoti Kansakar, Deba Jyoti Group is a well-established and forward-looking conglomerate with a strong legacy of excellence and innovation. With diversified business interests spanning construction equipment, communication & surveillance, automotive, and lifestyle sectors, the Group continues to play a pivotal role in shaping industry standards in Nepal.

Comprising multiple dynamic subsidiaries—including Bhajuratna Agency Pvt. Ltd., Multisys Pvt. Ltd., D-Code Technology Pvt. Ltd., D-Lifestyles Pvt. Ltd., Jeevee Health Pvt. Ltd., SALT Fashion Pvt. Ltd—Deba Jyoti Group is driven by a shared commitment to quality, reliability, and customer-centric solutions.

At Deba Jyoti Group, we believe in fostering innovation, empowering talent, and creating meaningful impact through our work. Our culture is built on integrity, collaboration, and continuous growth, making us an ideal place for professionals who are driven to excel and make a difference.

Position Summary

We are looking for a highly creative and trend-aware Creative Lead – Content & Social Media to lead our brand storytelling, content direction, and social media presence. This role is responsible for developing engaging content ideas, managing social media planning, and turning trends into impactful brand communication across digital platforms.

Key Responsibilities

• Generate creative content ideas, campaigns, and viral marketing concepts aligned with brand goals
• Plan and manage weekly and monthly social media content calendars across all platforms
• Adapt social media trends and cultural moments into the brand’s voice, tone, and identity
• Lead creative direction for digital content including Reels, TikTok, shorts, and campaign content
• Develop scripts, hooks, captions, and storytelling concepts for video and social media content
• Collaborate closely with content creators, influencers, designers, photographers, and video editors
• Ensure all content remains engaging, visually consistent, and platform-native
• Monitor content performance, audience engagement, and campaign insights to improve strategy
• Stay updated with emerging social media trends, competitor activities, and digital content formats
• Coordinate with marketing and growth teams to support campaigns, launches, and brand initiatives
• Maintain consistency in brand communication across all social media channels

Requirements

• Bachelor’s degree in Marketing, Media, Communications, or related field (preferred)
• Proven experience in content creation, social media management, or creative marketing
• Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and emerging social platforms
• Excellent creative thinking, storytelling, and copywriting skills
• Understanding of social media analytics, engagement metrics, and performance optimization
• Ability to identify trends and quickly adapt content ideas into brand-relevant campaigns
• Experience working with creators, influencers, videographers, or editors is a plus
• Strong communication, coordination, and project management skills
• Knowledge of Canva, CapCut, Adobe Creative Suite, or similar creative tools is an advantage

Preferred Skills

• Creative direction and campaign ideation
• Scriptwriting for short-form video content
• Trend analysis and audience engagement strategy
• Brand storytelling and communication
• Basic understanding of performance marketing and digital growth strategies

What We’re Looking For

• Creative thinker with strong execution ability
• Social media native with a deep understanding of internet culture
• Someone proactive, collaborative, and highly organized
• Passionate about building engaging and meaningful brand content
• Ability to balance creativity with business and marketing objectives

How to Apply??

Send your portfolio, social handles, or past work to [email protected] or submit the application form at https://forms.gle/Zz77EHugEJEVHK7B8