Analyze brand positioning, market trends, and consumer insights
Develop and execute brand and marketing strategies aligned with business goals
Translate brand vision into effective go-to-market plans and campaigns
Plan and implement marketing campaigns across digital and traditional media
Organize brand activations, events, and promotional activities
Create and oversee marketing content and ensure timely distribution
Conduct market research to identify growth and promotional opportunities
Maintain strong public relations with customers, corporate clients, and stakeholders
Implement influencer and social media marketing initiatives
Explore and execute guerrilla marketing strategies to enhance brand visibility
Plan advertising campaigns across multiple platforms (social, print, etc.)
Conduct market visits to monitor brand presence and gather customer feedback
Collaborate on budgeting and monitor marketing expenses effectively
Job Specification
Bachelor’s degree in Marketing, Business Administration, Mass Communication, or related field with minimum 4+ years of relevant experience in brand management/marketing (FMCG experience preferred)
Strong expertise in brand building, ATL/BTL campaigns, brand positioning, and end-to-end campaign execution
Proven experience in marketing activations, events, PR management, influencer marketing, and customer engagement activities
Strong understanding of consumer insights, market research, competitor analysis, and marketing strategy development
Excellent communication, presentation, and coordination skills with strong execution ability, multitasking capacity, and proficiency in MS Office tools
