We are seeking a creative, results-driven, and digitally savvy Social Media & E-Commerce Manager to lead our social media presence and online sales operations. The ideal candidate will be responsible for developing and executing social media strategies, creating engaging content, managing the company's website and online store, overseeing e-commerce platforms, and driving online sales through digital marketing campaigns. The candidate should have a strong understanding of social media platforms, Meta advertising, content creation, e-commerce operations, and digital analytics.
Key Responsibilities
Social Media Management
- Develop and execute social media strategies across Facebook, Instagram, TikTok, LinkedIn, and YouTube.
- Plan and manage monthly content calendars aligned with brand and business objectives.
- Create and coordinate engaging content, including Reels, photos, videos, stories, captions, promotional content, and campaign ideas.
- Manage daily social media activities, including posting, scheduling, and community engagement.
- Respond to customer comments, messages, inquiries, and feedback in a timely and professional manner.
- Build and maintain an active and engaged online community.
- Stay updated with the latest social media trends, platform updates, fashion trends, and digital marketing practices.
E-Commerce Management
- Manage the company's website and online store, ensuring that product information, pricing, images, descriptions, and inventory are accurate and up to date.
- Oversee online marketplaces and e-commerce platforms.
- Monitor online orders, product availability, customer inquiries, and order-related issues.
- Coordinate with relevant teams to ensure smooth order processing and delivery.
- Identify opportunities to improve the online shopping experience and increase conversion rates.
- Monitor e-commerce sales performance and identify opportunities for business growth.
Digital Advertising & Campaign Management
- Plan, execute, monitor, and optimize Meta advertising campaigns across Facebook and Instagram.
- Develop campaigns focused on brand awareness, customer engagement, lead generation, website traffic, and online sales.
- Monitor advertising performance, budgets, reach, engagement, conversions, and return on ad spend (ROAS).
- Test and optimize audiences, creatives, ad copies, and campaign strategies to improve performance.
- Support promotional campaigns, product launches, seasonal campaigns, and sales events.
Content & Creative Coordination
- Coordinate with photographers, graphic designers, influencers, models, and content creators.
- Plan and organize product shoots, campaign shoots, and other content production activities.
- Ensure that all content is aligned with the brand identity and marketing objectives.
- Develop creative campaign concepts and promotional ideas to increase brand visibility and sales.
Analytics & Reporting
- Monitor social media analytics, website traffic, e-commerce performance, and online sales.
- Track key performance indicators, including reach, engagement, followers, website visits, conversion rates, sales, and advertising performance.
- Prepare regular reports and provide actionable insights to management.
- Use data and performance insights to improve future content, campaigns, and marketing strategies.
