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Digital Marketing Officer

Industry Other
Category Digital Marketing
Location Kathmandu, Nepal
Expiry date May 16, 2026 (7 days left)

Job Description

Job Description

Our Client, Oometo Partner is seeking a results-driven and creative Digital Marketing Officer to manage paid advertising campaigns across Facebook (Meta) and Google platforms while supporting basic graphic design and video editing needs. The ideal candidate should be data-driven, detail-oriented, and capable of optimizing campaigns to achieve maximum RO

Key Responsibilities

Paid Advertising – Facebook & Instagram (Meta Ads)
Plan, create, launch, and manage advertising campaigns on Facebook and Instagram
Set campaign objectives such as Lead Generation, Traffic, Conversions, and Brand Awareness
Build and manage custom audiences, lookalike audiences, and retargeting campaigns
Develop compelling ad copies and coordinate creatives (images/videos)
Monitor campaign performance daily and optimize for improved ROI and ROAS
Manage advertising budgets effectively
Prepare weekly and monthly performance reports with actionable insights
Paid Advertising – Google Ads (Search, Display & YouTube)
Set up and manage Google Search, Display, Shopping, and YouTube campaigns
Conduct keyword research and structure targeted ad groups
Write high-performing ad copies and manage ad extensions (sitelinks, callouts, etc.)
Monitor and optimize key metrics such as Quality Score, CTR, CPC, and conversions
Perform A/B testing for ads and landing pages
Set up and manage tracking using Google Tag Manager and Google Analytics
Optimize campaigns using both manual and automated bidding strategies
Graphic Design (Basic Level)
Design basic social media creatives, banners, and promotional posts
Create ad visuals using tools like Canva, Photoshop, or similar
Resize and adapt creatives for different platforms (Meta, Google Display, etc.)
Ensure brand consistency across all visual content
Video Editing (Basic Level)
Edit short-form videos for ads, reels, and social media
Add captions, subtitles, music, and transitions
Use tools such as CapCut, Premiere Rush, or similar
Optimize video creatives for Meta and YouTube ad platforms
Reporting & Strategy
Track and report key KPIs such as CPL, CPC, CTR, ROAS, conversions, reach, and impressions
Analyze competitor campaigns and market trends
Recommend new strategies and campaign ideas based on performance data
Coordinate with content and sales teams to align marketing efforts

Job Specification

Hands-on experience with Meta Ads Manager / Meta Business Suite
Experience managing Google Ads campaigns (Search & Display mandatory)
Proficiency in Google Analytics, Meta Pixel, and conversion tracking
Basic graphic design skills (Canva, Photoshop, or similar)
Basic video editing skills (CapCut, Premiere Rush, etc.)
Strong copywriting skills for ads and CTAs
Analytical mindset with data interpretation ability
Good written and verbal communication skills

Educational Qualifications

Bachelor’s degree in marketing, Business, Mass Communication, or a related field
Google Ads Certification (preferred)
Meta Blueprint Certification (preferred)
Any additional digital marketing certification is an advantage

Preferred Experience

2–3 years of hands-on experience in Facebook and Google Ads management
Proven ability to manage ad budgets and deliver measurable ROI/ROAS
Experience in industries such as e-commerce, real estate, education, or services
Familiarity with CRM systems and lead management tools

What We Offer