Social Media Specialist

Job Description

Job Overview

We are seeking a highly skilled and creative Social Media Manager who can oversee and manage social media operations for multiple companies/brands simultaneously. The ideal candidate must be able to work under pressure, manage tight deadlines, and deliver high-quality results with complete A–Z knowledge of social media management. This role requires hands-on expertise in advanced ad campaigns, lead generation, content creation, and video production that accurately represents each organization’s brand identity.

Key Responsibilities

Lead Generation:

• Plan, execute, and optimize paid advertising campaigns on:
• Facebook
• Instagram
• TikTok
• Google Ads
• Generate high-quality leads for study abroad programs
• Monitor and optimize cost per lead (CPL), CTR, and conversion rates
• Build and manage lead funnels (Ads → Forms → CRM → Counselor follow-up)

Content Strategy and Execution:

• Develop and implement a monthly content calendar aligned with business goals
• Create engaging content such as:
• Visa success stories
• Student testimonials (video/photo)
• University/course highlights
• Scholarship and visa updates
• Collaborate with designers and video editors to produce high-quality creatives

Social Media Management:

• Manage and grow company accounts across major platforms
• Schedule and publish posts consistently (3–5 times per week)
• Respond to inquiries, comments, and messages promptly
• Maintain a professional and consistent brand voice

Campaign and Promotion:

• Promote education fairs, seminars, and webinars
• Launch time-sensitive campaigns (intake deadlines, scholarships, etc.)
• Create compelling call-to-actions to increase inquiries

Analytics & Reporting

• Track and analyze performance metrics:
• Lead volume and quality
• Engagement rate
• Conversion rate
• Prepare weekly and monthly performance reports
• Continuously optimize campaigns based on data insights

Collaboration:

• Work closely with Education Counselors and Admission/Visa teams
• Align marketing strategies with student demand and market trends
• Support overall student acquisition strategy

Market & Competitor Analysis

• Monitor competitor activities and industry trends
• Identify new opportunities for growth and innovation 

Video Content Creations and News updates:

• Research and produce daily/weekly education news updates related to study abroad
• Deliver or supervise “education news bulletin” style videos
• Ensure consistency in branding, tone, and credibility
• Monitor performance of video content and optimize for engagement and lead generation

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or related field
• 2+ years of experience in social media management or digital marketing
• Strong hands-on experience with paid advertising (Meta Ads & Google Ads)
• Knowledge of study abroad market (UK, Australia, USA, Canada preferred)
• Excellent content creation and copywriting skills
• Basic understanding of graphic tools (Canva, Adobe, etc.)
• Analytical mindset with ability to interpret data

Preferred Qualifications:

• Experience in education consultancy or similar industry
• Experience managing high-budget ad campaigns
• Knowledge of SEO, content marketing, and branding
• Experience with analytics tools (Meta Business Suite, Google Analytics, Ads Manager)
• Prior experience working with agencies or multi-industry brands

What We Offer:

• Opportunity to work with multiple companies and industries
• Creative freedom and strategic responsibility
• Growth-oriented and fast-paced work environment
• Competitive salary based on experience

Important Note:

This role is performance-driven. We are looking for someone who can generate real business results (leads and conversions), not just manage social media pages.