Sales & Marketing Officer

Job Description

Company Description

Sukra House of Diagnostics and Wellness Center provides specialized diagnostic services and disease screening to enhance healthcare accessibility in Nepal. By minimizing the need for outsourcing diagnostic tests to other countries, the organization aims to reduce delays in treatment and financial burdens for patients. Dedicated to delivering high-quality and accurate diagnostics, Sukra operates with a focus on affordability and compassion, placing the well-being of its patients as the top priority.

Sales and Marketing Manager

Job Description

We are seeking an experienced and results-driven Sales and Marketing Manager to lead and manage marketing initiatives for Sukra House of Diagnostics & Wellness Center. The ideal candidate will have strong expertise in healthcare marketing, excellent communication skills, and the ability to develop strategies that enhance brand visibility, attract new patients, and strengthen partnerships with healthcare institutions. This role is strategic and hands-on, requiring leadership, analytical thinking, and creativity in a fast-paced healthcare environment.

Key Responsibilities

·       Develop, implement, and oversee comprehensive marketing strategies to promote and sell Medi Quest Laboratory’s services and brand in the healthcare industry.

·       Conduct market research to identify potential clients, healthcare partners, and competitors, and identify opportunities for growth.

·       Build and maintain strong relationships with hospitals, clinics, healthcare professionals, and referral networks.

·       Plan and execute promotional activities, campaigns, events, and outreach programs to attract new patients and increase brand awareness.

·       Create and oversee the development of compelling marketing materials, including brochures, flyers, social media content, and digital campaigns.

·       Monitor, analyze, and report on marketing campaign performance, making data-driven recommendations for improvements.

·       Collaborate with the sales team to design and implement strategies for achieving business targets and enhancing patient acquisition.

·       Stay informed on industry trends, competitor activities, and emerging technologies to inform marketing strategies.

·       Mentor and guide junior marketing staff and interns, ensuring high performance and adherence to brand standards.

Job Specification

Required qualifications for this job

Required Education Level: Undergraduate (Bachelor)

Required Experience: More than 2 years

Other Specification

·       Bachelor’s degree in Marketing, Healthcare Management, or a related field.

·       Minimum 2 years of experience in marketing, preferably in the clinic, laboratory, hospital, or pharmaceutical sector.

·       Proficiency in MS Office and social media platforms.

·       Experience with door-to-door marketing and corporate marketing.

·       Strong analytical skills to interpret market data and campaign performance.

·       Excellent communication, presentation, and interpersonal skills.

·       Strong leadership and team management abilities.

·       Creative thinking, problem-solving, and strategic planning skills.

·       Ability to multitask and work effectively in a fast-paced environment.

• Skills Required: Digital Marketing, Communication, Multitasking, Interpersonal, and Adaptability Skills.