Senior Sales & Marketing Officer

The Senior Sales & Marketing Officer is responsible for driving revenue growth, strengthening market presence, and supporting brand visibility through structured sales execution and targeted marketing initiatives. The role requires hands-on sales ownership, client relationship management, and contribution to marketing strategy execution.

Key Responsibilities

Sales Responsibilities

• Identify, qualify, and convert new business opportunities through outbound and inbound channels
• Manage the end-to-end sales cycle including lead generation, client meetings, proposal preparation, negotiation, and deal closure
• Maintain strong relationships with existing clients to ensure retention, upselling, and cross-selling
• Prepare and present customized solutions aligned with client needs and company offerings
• Achieve assigned monthly and quarterly sales targets
• Maintain accurate sales data, pipeline updates, and reports in CRM or tracking systems

Marketing Responsibilities

• Support the planning and execution of marketing campaigns to generate leads and improve brand visibility
• Coordinate with internal teams for content creation, promotional materials, and digital marketing activities
• Conduct basic market research to identify trends, competitors, and potential growth areas
• Represent the company at client meetings, events, exhibitions, and networking forums when required

Coordination & Process

• Collaborate with technical, support, and implementation teams to ensure smooth onboarding and service delivery for clients
• Provide regular feedback to management on market insights, customer expectations, and service gaps
• Follow defined sales SOPs, reporting structures, and compliance guidelines

Leadership & Mentorship

• Guide and support junior sales or marketing staff when assigned
• Share best practices, sales techniques, and market knowledge with the team

• Bachelor's degree in business, Marketing, Management, IT, or a related field
• Minimum 3-5 years of experience in sales and marketing, preferably in IT services, cybersecurity, or technology-related companies
• Proven track record of meeting or exceeding sales targets
• Strong negotiation, communication, and presentation skills
• Ability to understand technical products and translate them into customer value

Skills & Competencies

• Strategic thinking with strong execution capability
• Client-focused and results-driven mindset
• Excellent interpersonal and coordination skills
• Time management and multitasking ability
• Proficiency in MS Office and CRM tools

Authority & Decision-Making Scope

• Authorized to negotiate deals within approved pricing frameworks
• Can make operational sales decisions aligned with company policy
• Escalates pricing exceptions, contracts, and strategic partnerships to management

Working Conditions

• Office-based with client visits as required
• May require extended hours during campaigns or deal closures
• May require travel outside the valley for sales and marketing campaigns.