Sales and Marketing
Public Relations
Relationship Building
Team Leadership
Negotiation
Reporting
Communication skills
Strategic Planning
Job Description
The Area SalesOfficer – FMCG is responsible for driving retail sales, expanding distribution, and ensuring strong in-market execution across assigned territories. This role focuses on building a robust distributor network, increasing outlet coverage, and maximizing product visibility and offtake in general trade and modern trade channels.
Key Responsibilities
Sales Execution & Target Achievement
Achieve monthly and quarterly sales targets (primary & secondary)
Drive volume growth and market penetration for FMCG products
Ensure consistent sales growth across all assigned territories
Distributor Management
Appoint, develop, and manage distributors
Monitor distributor ROI, stock levels, and credit cycles
Ensure timely billing, stock replenishment, and liquidation
Retail Expansion & Coverage
Increase numeric and weighted distribution
Expand coverage in general trade (kirana stores, pharmacies, mini marts)
Strengthen presence in modern trade outlets and supermarkets
In-Market Execution
Ensure availability of all SKUs at retail outlets
Maintain strong shelf visibility and product placement
Implement POS materials, displays, and branding activities
Team Management
Lead and supervise Territory Sales Officers (TSOs) / Sales Representatives
Conduct regular market visits and joint field work
Set daily, weekly, and monthly sales targets for the team
Promotions & Trade Schemes
Execute trade promotions and consumer offers
Monitor effectiveness of schemes and in-store activations
Coordinate with trade marketing for campaigns
Market Intelligence
Track competitor pricing, schemes, and product launches
Identify gaps in distribution and new market opportunities
Provide actionable insights to management
Reporting & Controls
Submit daily/weekly sales reports and market feedback
Track sales performance vs targets
Ensure discipline in billing, collections, and expenses
Job Specification
Bachelor’s degree in business, Marketing, or related field
3–6 years of FMCG sales experience (retail-focused)
Proven experience in distributor and territory management
Key Performance Indicators (KPIs)
Secondary sales growth
Numeric & weighted distribution
Outlet productivity (sales per outlet)
SKU-wise availability
Visibility compliance (displays, shelf share)
Distributor performance & ROI
Team productivity
Skills & Competencies
Strong understanding of FMCG retail dynamics
Excellent negotiation and relationship-building skills
Hands-on approach with strong field execution capability
Data-driven decision-making and reporting skills
Leadership and team motivation abilities
Additional Requirements
Willingness to travel extensively within assigned territory
Strong local market knowledge
Experience in launching new products is a plus
Vehicle along with valid license
The Area SalesOfficer – FMCG is responsible for driving retail sales, expanding distribution, and ensuring strong in-market execution across assigned territories. This role focuses on building a robust distributor network, increasing outlet coverage, and maximizing product visibility and offtake in general trade and modern trade channels.
Key Responsibilities
Sales Execution & Target Achievement
Achieve monthly and quarterly sales targets (primary & secondary)
Drive volume growth and market penetration for FMCG products
Ensure consistent sales growth across all assigned territories
Distributor Management
Appoint, develop, and manage distributors
Monitor distributor ROI, stock levels, and credit cycles
Ensure timely billing, stock replenishment, and liquidation
Retail Expansion & Coverage
Increase numeric and weighted distribution
Expand coverage in general trade (kirana stores, pharmacies, mini marts)
Strengthen presence in modern trade outlets and supermarkets
In-Market Execution
Ensure availability of all SKUs at retail outlets
Maintain strong shelf visibility and product placement
Implement POS materials, displays, and branding activities
Team Management
Lead and supervise Territory Sales Officers (TSOs) / Sales Representatives
Conduct regular market visits and joint field work
Set daily, weekly, and monthly sales targets for the team
Promotions & Trade Schemes
Execute trade promotions and consumer offers
Monitor effectiveness of schemes and in-store activations
Coordinate with trade marketing for campaigns
Market Intelligence
Track competitor pricing, schemes, and product launches
Identify gaps in distribution and new market opportunities
Provide actionable insights to management
Reporting & Controls
Submit daily/weekly sales reports and market feedback
Track sales performance vs targets
Ensure discipline in billing, collections, and expenses
Bachelor’s degree in business, Marketing, or related field
3–6 years of FMCG sales experience (retail-focused)
Proven experience in distributor and territory management
Key Performance Indicators (KPIs)
Secondary sales growth
Numeric & weighted distribution
Outlet productivity (sales per outlet)
SKU-wise availability
Visibility compliance (displays, shelf share)
Distributor performance & ROI
Team productivity
Skills & Competencies
Strong understanding of FMCG retail dynamics
Excellent negotiation and relationship-building skills
Hands-on approach with strong field execution capability
Data-driven decision-making and reporting skills
Leadership and team motivation abilities
Additional Requirements
Willingness to travel extensively within assigned territory
Strong local market knowledge
Experience in launching new products is a plus
Vehicle along with valid license
This job has been expired
on 2026-06-10
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Biotech Solutions is a diversified healthcare and skincare company offering science-backed products across dermatology, orthopedic care, and FMCG wellness categories. Our consumer division focuses on delivering safe, effective, and lifestyle-friendly products through strong retail and distribution networks.
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