Marketing Lead
- Industry Other
- Category Digital Marketing
- Location Kathmandu, Nepal
- Salary Not Disclosed
- Expiry date Aug 16, 2026 (Expired)
Job Description
Job Summary
We are seeking a visionary, execution-focused Marketing Lead to build our platform's brand presence, drive viewer engagement, and lead memorable content marketing campaigns.
In this role, you will be the custodian of our overall brand identity and campaign vision. You will direct a focused internal creative cell while briefing and managing external creative and PR agencies. You will turn raw content (movies, series, shows) into compelling narratives, buzz-worthy press campaigns, and high-converting video assets that capture audiences across Nepal and the diaspora.
Key Responsibilities
1. Brand Vision Strategy & External Agency Direction
- Execute Creative Vision: Translate the overall brand vision into innovative, multi-channel promotional strategies that elevate brand awareness and platform affinity.
- Direct External Agencies: Brief, direct, and oversee external creative, media-buying, and PR agencies. Review campaign proposals, enforce visual and brand standards, and hold agencies strictly accountable for deliverable deadlines and creative output quality.
- Campaign Ideation: Conceptualise high-impact marketing activations, digital hype campaigns, and offline promotional events across Nepal.
2. Creative Operations & Content Launch Strategy
- Content Launch Execution: Plan and lead end-to-end creative marketing campaigns for new film releases, original web series, and exclusive shows on the platform.
- Asset Pipeline Management: Maintain a fast-turnaround production calendar for all marketing assets (key art, digital banners, video teasers, outdoor media).
3. PR, Media Outreach & Influencer Marketing
- Public Relations: Position the platform as a leader in Nepali digital entertainment through active media relations, press conferences, and industry visibility.
- KOL & Influencer Collaboration: Oversee creative briefs for local content creators, movie critics, and influencers to build organic buzz around new content drops.
- Community Engagement: Guide organic social media strategy and audience engagement across Meta, TikTok, YouTube, and community forums.
Qualifications & Experience
- Experience: 4–6+ years in creative marketing, brand management, or content marketing. Prior experience in entertainment, OTT, television/media, advertising agencies, or consumer tech in Nepal is required.
- Agency Handling: Proven track record of creating comprehensive briefs and directing external advertising, creative, or PR agencies.
- People Leadership: Experience leading creative professionals (video editors, copywriters, graphic designers, PR officers).
- Storytelling & Entertainment Nuance: Deep understanding of the Nepali entertainment industry, pop culture, cinema trends, and local digital audience preferences.
