Social Media Analyst

We are seeking a creative and results-driven Social Media Officer to plan, execute, and optimize our social media presence across all platforms. The ideal candidate will be responsible for growing our audience, increasing engagement, driving traffic, and strengthening brand visibility through strategic content and data-driven decisions.

Key Responsibilities

• Develop and implement social media strategies aligned with business goals.
• Manage and maintain social media accounts, including Facebook, Instagram, X/Twitter, LinkedIn, YouTube, TikTok, etc.
• Create, curate, and schedule engaging content, including posts, stories, reels, and videos.
• Monitor daily performance, trends, and audience engagement.
• Collaborate with content, design, video, and newsroom teams.
• Manage social media calendars and ensure timely publishing.
• Respond to comments, messages, and audience queries professionally.
• Run and optimize paid social media campaigns when required.
• Track analytics and prepare weekly/monthly performance reports.
• Stay updated with platform algorithm changes and industry trends.
• Ensure brand voice, tone, and guidelines are followed consistently.

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven experience as a Social Media Manager or similar role.
• Strong understanding of social media platforms and best practices.
• Experience with social media analytics tools, including Meta Insights, GA, etc.
• Basic knowledge of SEO and content marketing.
• Strong communication and copywriting skills.
• Ability to multitask and manage deadlines effectively.

Preferred Skills

• Experience in media, news, or digital publishing industry.
• Video editing and graphic design basics, including Canva, Premiere Pro, etc.
• Experience managing influencer or community campaigns.