Institutional / B2B Sales Officer

The Institutional / B2B Sales Officer will be responsible for developing and managing institutional clients such as hotels, schools, offices, corporate houses, and other bulk buyers. The role focuses on expanding the company’s market presence, maintaining strong client relationships, and achieving sales targets through strategic business development initiatives.

Key Responsibilities

Institutional & B2B Sales Development

• Identify and develop new institutional and corporate clients to expand business opportunities.

• Promote company FMCG and food products to hotels, restaurants, schools, offices, and other organizations.

• Prepare and deliver sales presentations, proposals, and product offerings to potential clients.

Client Relationship Management

• Maintain long-term relationships with existing institutional customers.

• Ensure high customer satisfaction through regular follow-ups and service support.

• Address client inquiries, complaints, and order-related issues effectively.

Market Expansion & Business Growth

• Explore new markets and sales channels to increase company reach.

• Conduct market research on competitors, pricing, and customer demand trends.

• Support management in planning institutional sales strategies and promotional activities.

Negotiation & Sales Closing

• Negotiate contracts, pricing, and supply terms with corporate clients.

• Ensure timely closing of deals and achievement of assigned sales targets.

Coordination & Reporting

• Coordinate with production, logistics, and accounts teams for smooth order processing and delivery.

• Prepare regular sales reports, client updates, and market feedback for management review.

• BBA/MBA in Management, Marketing, or a related field (preferred).

Experience Requirements

• Minimum 2+ years of experience in Institutional / B2B Sales.

• Experience in handling corporate clients such as hotels, schools, offices, restaurants, and bulk buyers is highly preferred.

Skills & Competencies

Core Skills

• Institutional Sales & B2B Sales Expertise

• Client Relationship Management

• Negotiation & Deal Closing Skills

• Market Development & Business Expansion

• Sales Planning and Target Achievement

Personal & Professional Skills

• Strong communication and interpersonal abilities

• Excellent coordination and networking skills

• Ability to work independently and under pressure

• Result-oriented mindset with strong problem-solving skills