Lead the day-to-day operations of the Digital Marketing team and ensure assigned activities, campaigns, and client requirements are properly planned and executed.
Manage assigned client accounts and act as the primary point of contact for digital marketing requirements, campaign updates, feedback, and coordination.
Understand client objectives, target audiences, brand requirements, and expectations and guide the team in developing suitable digital marketing plans.
Lead content strategy and campaign planning, including monthly content calendars, captions, creative requirements, campaign schedules, and other digital marketing activities.
Assign, coordinate, and monitor work across Content Creators, Graphic Designers, Video Editors, and other team members to ensure timely and effective execution.
Oversee daily social media management, including content publishing, audience engagement, comments, messages, and overall page activities.
Lead the planning, execution, monitoring, and optimization of Meta advertising campaigns across Facebook and Instagram, including Messenger Ads where required.
Review and guide content, creatives, advertisements, and campaign materials to ensure quality, brand consistency, accuracy, and alignment with client objectives.
Monitor campaign and account performance, analyze key metrics, identify gaps, and guide the team in implementing necessary improvements.
Prepare and present monthly and campaign-wise performance reports with clear insights, recommendations, and action plans.
Manage multiple client accounts, projects, priorities, and deadlines while ensuring consistent quality and timely delivery.
Guide, mentor, and provide constructive feedback to team members, support problem-solving, and maintain effective collaboration within the team.
Take ownership of overall team and account performance and identify opportunities to improve campaign effectiveness, client satisfaction, and team efficiency.
Stay updated with digital marketing trends, platform changes, advertising practices, SEO, AI tools, and emerging opportunities to improve the team's capabilities and results.
Job Specification
Bachelor's Degree in Marketing, Business Administration, Communications, Management, or a related field.
Minimum 3 years of relevant experience in Digital Marketing, Social Media Management, Account Management, Client Servicing, or a similar role. Experience in a digital marketing agency will be preferred.
Strong hands-on experience in digital marketing, social media management, content planning, campaign execution, and paid advertising.
Strong practical knowledge of Meta Ads Manager, including campaign setup, audience targeting, monitoring, optimization, and performance analysis.
Good understanding of digital marketing channels, social media platforms, content marketing, paid advertising, audience engagement, and campaign planning.
Proven experience managing multiple client accounts and coordinating digital marketing activities from planning through execution.
Strong client communication and relationship management skills, with the ability to handle client discussions, feedback, expectations, and campaign updates confidently.
Ability to lead, guide, mentor, and coordinate digital marketing and creative team members while maintaining accountability for assigned work.
Strong content planning, copywriting, creative judgment, analytical thinking, and attention to detail.
Good understanding of digital marketing analytics, reporting, SEO, and performance optimization.
Proficiency in relevant digital marketing, analytics, reporting, project management, and AI-powered tools.
Strong organizational and multitasking skills with the ability to manage multiple accounts, campaigns, and deadlines.
Strong leadership, ownership, accountability, communication, problem-solving, and decision-making skills.
Ability to take initiative, support team development, and continuously improve digital marketing processes and performance.
