Academic And Marketing Officer

Job Description

JOB DESCRIPTION

Position: Academic & Social Media Officer

Department: Academic & Marketing

Reports To: Regional Director / Operations Manager / Academic Head/

Location: Educonnect Consulting & Software Pvt. Ltd.

1. Job Purpose

The Academic & Social Media Officer is responsible for supporting the smooth operation and quality of the company’s academic programs while managing and coordinating social media content and digital communication.

The role combines academic coordination, student engagement, content development, social media management, and digital brand promotion to ensure that Educonnect maintains high academic standards and a consistent, engaging online presence.

2. Key Responsibilities

A. Academic Responsibilities

·       Coordinate the day-to-day activities of IELTS, PTE, and other language training programs.

·       Prepare and maintain academic schedules, class timetables, and training plans.

·       Coordinate with IELTS/PTE instructors regarding classes, materials, student progress, and academic requirements.

·       Monitor class attendance and student participation.

·       Maintain records of student attendance, academic performance, mock test results, and progress.

·       Assist in conducting and coordinating mock tests, assessments, and practice sessions.

·       Ensure appropriate academic materials and resources are available for students and instructors.

·       Support the development and updating of academic materials, exercises, presentations, and practice resources.

·       Collect student feedback regarding classes and instructors and communicate relevant issues to management.

·       Monitor the quality and consistency of academic delivery.

·       Identify students who require additional academic support and coordinate with instructors accordingly.

·       Assist in organizing academic events, workshops, seminars, mock tests, and student engagement activities.

·       Maintain proper documentation of academic activities and reports.

·       Support the Academic Head/Operations Manager in implementing academic policies and procedures.

B. Social Media & Content Responsibilities

·       Manage and maintain Educonnect’s official social media platforms.

·       Prepare and publish regular content across platforms such as Facebook, Instagram, TikTok, LinkedIn, and other relevant channels.

·       Develop content ideas related to:

·       Study abroad

·       IELTS/PTE

·       Student success stories

·       Visa grants

·       Educational updates

·       Events and activities

·       Student engagement

·       Company services

·       Festivals, birthdays, anniversaries, and relevant occasions

·       Coordinate with the counselling, academic, and marketing teams to collect accurate information for content creation.

·       Create captions, posts, reels, stories, and other digital content in line with the company’s brand identity.

·       Coordinate with graphic designers, video editors, or other relevant team members for visual content production.

·       Maintain a monthly/weekly social media content calendar.

·       Monitor social media engagement, reach, impressions, views, and audience growth.

·       Track the performance of social media campaigns and provide regular reports to management.

·       Monitor comments, messages, mentions, and enquiries received through social media and ensure timely responses or proper referral to the relevant department.

·       Identify relevant trends, content formats, and opportunities to improve social media engagement.

·       Maintain consistency in the company’s tone, branding, visual identity, and communication standards.

·       Ensure that all published information is accurate and approved where required.

C. Student Engagement & Branding

·       Build positive relationships with students through academic and social media activities.

·       Collect student achievements, testimonials, photographs, videos, and success stories for promotional purposes.

·       Coordinate student-focused activities that can strengthen engagement and encourage referrals.

·       Promote student achievements such as visa grants, university offers, course completions, and academic milestones.

·       Assist in creating personalized social media content for important student occasions and company activities.

·       Support events and campaigns designed to increase student engagement and brand visibility.

D. Coordination & Administrative Responsibilities

·       Coordinate effectively with Counselling, Compliance, Marketing, Academic, and Operations teams.

·       Maintain proper records of academic and social media activities.

·       Prepare periodic academic and social media performance reports.

·       Follow company policies, procedures, and communication standards.

·       Protect confidential student and company information.

·       Complete other academic, content, marketing, or administrative duties assigned by the Operations Manager, Academic Head, or Management.

3. Performance Areas / KPIs

Performance may be evaluated based on:

·       Academic class coordination and smoothness of operations.

·       Student attendance and engagement.

·       Timely organization of mock tests and academic activities.

·       Student feedback and satisfaction.

·       Quality and consistency of academic content.

·       Social media posting consistency.

·       Social media reach, engagement, and audience growth.

·       Quality and creativity of digital content.

·       Timely response to social media enquiries.

·       Student success stories and engagement content generated.

·       Contribution to overall brand visibility and student engagement.

·       Accuracy and compliance of published information.

·       Timely submission of reports and assigned tasks.

4. Authority & Accountability

·       Responsible for the proper coordination of assigned academic activities and social media platforms.

·       May coordinate with instructors, students, designers, and other relevant staff for assigned responsibilities.

·       Shall not make financial commitments or official policy decisions on behalf of the company without management approval.

·       All sensitive, controversial, or externally significant communications must be escalated to the relevant authority before publication.

·       Accountable for the accuracy, quality, and timely completion of assigned academic and social media responsibilities.

5. Working Relationship

The position will work closely with:

·       Operations Manager

·       Academic Head

·       Counselling Team

·       Compliance Team

·       Marketing Team

·       IELTS/PTE Instructors

·       Graphic Designer / Content Team

·       Students and prospective students

·       Senior Management