Business Development Officer

Job Description

Business Development Officer / Lead Generation Specialist

MentorLab Education is one of Nepal's leading education companies, offering career-focused programs in Study Abroad, Executive Education, Online Degrees, Certifications, Corporate Learning, and K-12 learning solutions. We partner with globally recognized universities and institutions to help learners achieve their academic and professional aspirations.

We are looking for a highly driven and resourceful Business Development Officer / Lead Generation Specialist who thrives on building relationships, identifying opportunities, and generating high-quality leads that contribute directly to business growth.

*Key Responsibilities*

*Corporate Business Development*

1. Identify and approach corporate organizations for employee upskilling, executive education, and corporate training opportunities.
2. Build and maintain relationships with HR leaders, Learning & Development teams, CXOs, and decision-makers.
3. Schedule meetings and presentations with prospective corporate clients.
4. Develop and maintain a healthy corporate sales pipeline.

*Institutional Outreach*

1. Establish partnerships with colleges, universities, educational institutions, and professional associations.

2. Identify opportunities for seminars, workshops, career sessions, and student engagement programs.

3. Coordinate institutional tie-ups to generate student leads and strengthen MentorLab's presence.

*Lead Generation*

1. Generate qualified B2B and B2C leads through LinkedIn, Sales Navigator, email campaigns, databases, referrals, networking events, and other relevant platforms.
2. Research potential clients and maintain an updated prospect database.
3. Qualify leads before handing them over to the counseling or sales team.
4. Consistently identify new business opportunities across different education segments.

*Market Intelligence*

1. Research industry trends, competitor activities, and emerging business opportunities.
2. Identify strategic partnerships that align with the company's growth objectives.
3. Recommend new outreach strategies and business development initiatives.

*CRM & Reporting*

1. Maintain accurate records of prospects, meetings, follow-ups, and conversions in the CRM.
2. Prepare daily, weekly, and monthly business development reports.
3. Track outreach performance and recommend improvements to increase conversion rates.

Key Performance Indicators (KPIs)

1. Achievement of monthly qualified lead generation targets.
2. Number of new corporate prospects contacted each week.
3. Number of institutional partnerships initiated.
4. Meetings scheduled with corporate and institutional decision-makers.
5. Qualified opportunities converted into enrollments or business partnerships.
6. Outreach response rates and follow-up effectiveness.
7. CRM accuracy and reporting discipline.
8. Contribution to overall business revenue through lead generation activities.

*Qualifications*

* Bachelor's degree in Business Administration, Marketing, Management, or a related field.

* 2–5 years of experience in Business Development, Corporate Sales, Lead Generation, or B2B Sales.

* Experience in the EdTech, Education, Training, HR, or Study Abroad sector will be an added advantage.

*Skills Required*

* Strong communication, negotiation, and presentation skills.

* Excellent networking and relationship-building abilities.

* Proficiency in LinkedIn, LinkedIn Sales Navigator, email outreach, and lead generation tools.

* Experience using CRM systems and Microsoft Office/Google Workspace.

* Strong research and analytical skills.

* Self-motivated, target-oriented, and capable of working independently.

*What We Offer*

* Competitive salary with attractive performance incentives.

* Career growth opportunities in a fast-growing EdTech organization.

* Exposure to global education brands and international university partnerships.

* A collaborative, innovative, and performance-driven work environment.

* Ongoing learning and professional development opportunities.

If you are passionate about building partnerships, generating opportunities, and driving business growth, we'd love to hear from you.

Apply now and become part of MentorLab Education's mission to transform education and careers.