Marketing & Outreach Officer

Job Description

KEY RESPONSIBILITIES

1. Internal and external Outreach

• Develop and maintain a comprehensive database of schools, colleges, counsellors, and educational networks across Nepal, with special focus on provinces outside Kathmandu Valley.
• Plan and execute monthly outreach visits to assigned regions and districts.
• Conduct presentations, career guidance sessions, workshops, and information sessions at partner institutions.
• Build strong relationships with Principals, School Directors, Career Counsellors, and Management Teams.
• Identify and secure opportunities for institutional partnerships, referral arrangements, and MoUs.
• Represent Embark College at education fairs, career expos, and regional educational events.

2. Lead Generation & Conversion Support

• Generate qualified student leads from outreach activities and ensure timely handover to the Admissions Team.
• Maintain accurate records of inquiries, leads, school visits, and follow-up activities.
• Support admissions campaigns through regular follow-up with prospective students, parents, and counsellors.
• Track conversion performance by region and recommend strategies to improve enrollment outcomes.

3. Regional Relationship Management

• Establish and maintain long-term relationships with key educational stakeholders across Nepal.
• Coordinate periodic visits and engagement activities with existing partner schools and colleges.
• Organize Principal Meetups, Counsellor Engagement Programs, and Parent Interaction Sessions in key markets.
• Gather market intelligence regarding competitor activities, student preferences, and emerging opportunities.

4. Outreach Logistics & Travel Coordination

• Coordinate travel plans, accommodation, transportation, and outreach materials for regional visits.
• Ensure timely preparation of brochures, presentations, promotional materials, and merchandise.
• Manage outreach schedules and maximize institutional coverage during field visits.

5. Documentation & Reporting

• Prepare weekly and monthly outreach reports highlighting visits conducted, leads generated, partnerships initiated, and enrollment outcomes.
• Maintain digital records of outreach activities, institutional contacts, and follow-up actions.
• Provide market feedback and recommendations to support expansion into new districts and provinces.
• Document success stories, testimonials, photographs, and outreach impact for marketing purposes.

QUALIFICATIONS & SKILLS

Education

• Bachelor’s degree (ongoing or completed) in Management, Communications, Marketing, or a related field.

• Fresh graduates and early-career professionals are encouraged to apply.

Skills

• Strong organisational, coordination, and multitasking abilities.

• Good verbal and written communication skills.

• Proficiency in MS Office or Google Workspace.

• Photography, content writing, or design skills are an added advantage.

• Willingness to work flexible hours during events and outreach activities.

• Proactive, collaborative, and professional in representing the College.