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Marketing Manager (Expertise in Education sector)

Industry Other
Category Education & Teaching
Location Kathmandu, Nepal
Expiry date Jul 12, 2026 (1 day left)

Job Description

Position: Marketing Manager

Department: Marketing

Reports To: Business Unit Head/ Operations Head

Location: Sanepa, Lalitpur

Position Summary

We are seeking a highly driven and performance-oriented Marketing Manager with a proven track record of increasing student enrollments through innovative marketing, lead generation, partnership development, and conversion strategies. The role requires a strategic thinker who can build a strong brand presence while directly contributing to admissions growth and revenue generation.

Key Responsibilities

Student Enrollment & Revenue Growth

Own and drive annual, quarterly, and monthly student enrollment targets.
Develop and execute enrollment-focused marketing campaigns to generate a strong admissions pipeline.
Create and implement innovative lead generation strategies to maximize student inquiries and conversions.
Establish systems to track the complete student journey from inquiry to enrollment.
Analyze enrollment trends and implement corrective actions to achieve targets.

Strategic Marketing & Brand Development

Develop and execute comprehensive marketing strategies to strengthen institutional brand positioning.
Increase market share through targeted campaigns, competitive differentiation, and value proposition enhancement.
Ensure consistent brand messaging across all marketing and communication channels.
Build strong brand awareness among prospective students, parents, schools, and industry stakeholders.

Partnership & Channel Development

Develop strategic partnerships with schools, colleges, educational consultancies, corporate organizations, and community groups.
Establish referral and ambassador programs to increase student acquisition.
Identify and develop new enrollment channels and market opportunities.
Strengthen relationships with key influencers, counselors, and educational networks.

Digital Marketing & Lead Generation

Lead digital marketing initiatives including social media marketing, paid advertising, Search Engine Optimization (SEO), Search Engine Marketing (SEM), email marketing, and content marketing.
Optimize lead generation funnels and improve conversion rates.
Monitor campaign performance and implement data-driven improvements.
Manage CRM systems and ensure timely lead nurturing and follow-up.

Market Expansion & Business Development

Conduct market research to identify emerging opportunities and new student segments.
Develop expansion strategies to increase enrollment from different geographic locations.
Identify trends, competitor activities, and market demands to maintain competitive advantage.

Events & Outreach Activities

Plan and execute admission drives, education fairs, open houses, seminars, career counseling programs, and promotional events.
Organize school visits and community engagement activities to generate direct admissions opportunities.
Represent the institution in public forums and networking events.

Leadership & Performance Management

Lead and mentor the marketing teams.
Establish measurable KPIs and monitor team performance.
Foster a high-performance culture focused on enrollment growth and business results.

Required Qualifications

Master's degree in marketing preferred.
Minimum 7 years of experience in Education sector.
Proven success in achieving enrollment growth targets within educational institutions.

Core Competencies