Role Overview
We are looking for an SEO Executive with 1-2 years of hands-on experience in SEO. The candidate will be responsible for optimizing product listings, category pages, and content to improve organic traffic, keyword rankings, and conversions across multiple e-commerce platforms.
Key Responsibilities
- Plan and execute digital marketing campaigns across channels
- Optimize product titles, descriptions, images, URLs, and meta tags
- Improve category and collection pages for better ranking
- Perform keyword research focused on buyer-intent keywords
- Analyze competitor listings and SEO strategies
- Coordinate with content writers for SEO-friendly content
- Ensure proper keyword mapping and content structure
- Plan, execute, and optimize PPC campaigns
- Perform keyword research, ad copy optimization, and bid management
- Monitor CPC, CTR, ROAS, and conversions
- Coordinate SEO insights to improve ad performance and reduce ad costs
- Optimize content to support product and category rankings
- Assist in planning and executing integrated digital marketing campaigns
- Support email marketing, remarketing, and retargeting strategies
Requirements
- Proven experience of 1-2 years in SEO
- Strong understanding of lead generation and customer retention strategies
- Strong understanding of: On-page SEO, eCommerce product optimization, Keyword research & competitor analysis
- Knowledge of analytics and conversion tracking
- Strong analytical, communication, and optimization skills
- Data-driven mindset with strong analytical skills
Good to have
- Experience in e-commerce platforms/marketplaces like eBay/Walmart
- Good understanding of ad campaigns on e-commerce platforms
- Experience in B2B lead generation campaigns
