Marketing Strategy & Promotion
- Developing marketing and branding plans to attract consumers.
- Designing campaigns to bring new products to market (Product Launches).
- Conducting trade marketing (Banners, Posters, POSM) activities at the local level.
- Conduct continuous market research on market demand and competitors' strategies.
- Establish a strong and reliable distribution network (Distributors, Wholesalers).
- Evaluating the performance of distributors and resolving issues.
- Ensuring that products reach the market on time and in the right quantities (Supply Chain Execution).
- Creating various schemes and incentives for distributors and dealers.
- Ensuring stock availability in retail stores.
- Visual merchandising of goods in stores in an attractive manner.
- Maintaining business relationships (Key Account Management) with major retail chains and supermarkets.
- Preventing "out of stock" problems at outlets.
- Achieving sales targets for the assigned area.
- Mobilize, train, and motivate the field sales force.
- Prepare daily, weekly and monthly sales reports and submit them to management.
- Master's degree in management (MBA - Marketing preferred).
- At least 3+ years of experience in marketing, sales, or distribution in the FMCG sector.
- Channel Knowledge: In-depth knowledge of the traditional (General Trade) and modern (Modern Trade) markets of FMCG.
- Communication Skills: Ability to communicate effectively with distributors, dealers, and internal teams (Negotiation Skills).
- Leadership skills: Ability to lead the sales team in the field.
- Analytical skills: Ability to analyze sales data and market trends.
- Travel: Be prepared to travel continuously to the field and various markets.
- Salary: No bars for deserving candidates.
