BTL Executive

Job Description

Company Description

Brand LogiQ is a dynamic marketing firm built by a passionate team of young creators dedicated to design and modern marketing solutions. We specialize in crafting innovative campaigns to help businesses maximize their reach and achieve tangible results, leveraging the power of social media to fast-track success. By curating tailored strategies for businesses, Brand LogiQ turns brands into Super Brands that captivate and engage audiences. Join us to redefine creativity and deliver impactful marketing solutions.

Role Description

BTL Executive at BrandLogiQ role is responsible for executing and managing on-ground marketing campaigns for multiple clients across industries. This role requires strong coordination between clients, internal creative teams, and external vendors to deliver high-impact brand experiences. The key role is bringing campaign ideas to life through seamless execution and proactive problem-solving. 

Key Responsibilities

1. Client Marketing Strategy & Alignment

· Deeply understand each client’s brand guidelines, target audience, and marketing KPIs (Key Performance Indicators).

· Collaborate with clients to define the "Why" behind a campaign - whether it’s brand awareness, lead generation, or product sampling.

· Contribute creative ideas during brainstorming sessions

2. End-to-End Campaign Management

· Translate marketing briefs into detailed execution plans, including timelines, resource allocation, and location scouting.

· Supervise the production of all marketing collateral (POSM, banners, stalls) to ensure they meet the premium quality our clients expect.

· Manage on-ground teams to ensure they are properly trained to represent the client’s brand professionally.

· Troubleshoot real-time issues and ensure smooth execution 

· Manage promoters, supervisors, and field teams 

3. Client Relationship & Service Excellence

· Maintain proactive, daily communication with clients to provide updates and build trust.

· Act as the client's advocate within the agency, ensuring internal creative and operations teams stay aligned with the client’s vision.

· Handle client feedback with a "problem-solving" mindset, ensuring 100% client satisfaction throughout the project lifecycle.

4. Data-Driven Reporting & Insights

· Collect and analyze on-ground data during and after campaigns.

· Maintain proper documentation for each project 

· Provide strategic suggestions for future campaigns based on on-ground observations.

Required Skills & Competencies

· Strong client communication & relationship management 

· Excellent coordination and project management skills 

· Ability to work under pressure in a deadline-driven agency environment 

· Problem-solving and quick decision-making on ground 

· Basic understanding of branding, marketing, and consumer engagement 

Qualifications & Experience

· Education: Bachelor’s degree in Marketing, Business, or a related field.

· Experience: 1–3 years of experience in a marketing agency or a brand-side marketing role.

· Portfolio: Proven track record of managing successful BTL campaigns or activations is a plus.

Please feel free to drop your CVs at [email protected]