Manager - Brand, Marketing and Retail Experience

Job Description

Company Description

Founded in 1965 by Deba Jyoti Kansakar, Deba Jyoti Group is a well-established and forward-looking conglomerate with a strong legacy of excellence and innovation. With diversified business interests spanning construction equipment, communication & surveillance, automotive, and lifestyle sectors, the Group continues to play a pivotal role in shaping industry standards in Nepal.

Comprising multiple dynamic subsidiaries—including Bhajuratna Agency Pvt. Ltd., Multisys Pvt. Ltd., D-Code Technology Pvt. Ltd., D-Lifestyles Pvt. Ltd., Jeevee Health Pvt. Ltd., SALT Fashion Pvt. Ltd—Deba Jyoti Group is driven by a shared commitment to quality, reliability, and customer-centric solutions.

At Deba Jyoti Group, we believe in fostering innovation, empowering talent, and creating meaningful impact through our work. Our culture is built on integrity, collaboration, and continuous growth—making us an ideal place for professionals who are driven to excel and make a difference.

Job Description:

Role: Manager – Brand, Marketing & Retail Experience

Organization: House of SALT – Fashion & Retail Brands

Business Units Covered: Fashion Brands, Jeevee Lush (Beauty), Jeevee Bees (Baby & Kids Retail)

Role Overview

The Manager – Brand, Marketing & Retail Experience will define and lead the brand identity, storytelling, and customer experience across all House of SALT brands and retail formats.

This role ensures every interaction—online, offline, and in-store—reflects the brand’s promise. You will drive initiatives that make customers see, feel, and experience the brands meaningfully, combining creativity with strategic execution.

Key Focus Areas:

• Brand strategy & positioning
• Marketing & campaign leadership
• Content & social media direction
• Retail experience & visual merchandising
• Loyalty & community engagement
• Event & activation planning

Your ultimate goal is to build differentiated brands, memorable retail experiences, and loyal communities that drive engagement, retention, and sales.

Brands & Retail Experiences Covered

Fashion & Lifestyle Brands:

• SALT Women, SALT Men, SALT Kids, SALT Active, Wasabi, Aadhya, Pepper, Lush Lop, Jeevee Bees

Retail Experiences:

• Jeevee Lush (Beauty retail)
• Jeevee Bees (Baby & Kids retail)
• Fashion retail stores & activations

Key Responsibilities

1) Brand Strategy & Positioning

• Define and maintain each brand’s identity, positioning, and tone.
• Develop compelling brand stories and visual language.
• Ensure consistency across all touchpoints, including digital, offline, and retail.
• Keep the brand relevant by monitoring market trends and competitor activity.

2) Content & Social Media Leadership

• Lead content strategy for campaigns and social platforms.
• Oversee content calendar planning and campaign execution.
• Guide photoshoots, creative concepts, and storytelling initiatives.
• Ensure all visual and written content aligns with brand identity across:
• Social media
• Websites & e-commerce
• Retail visuals & campaigns

3) Retail Branding & Visual Merchandising

• Own the visual direction of stores across fashion, beauty, and kids’ segments.
• Plan and execute:
• Store displays & window themes
• Visual merchandising (VM) guidelines
• Store décor, promotions, and seasonal campaigns
• Continuously improve in-store customer experience and engagement.

4) Promotions & Retail Campaign Execution

• Strategize and implement retail promotions, sales, and campaigns.
• Ensure marketing campaigns are consistently executed in-store.
• Align visual communication with campaign goals.

5) Community & Event Development

• Build and nurture communities around brands.
• Plan and execute engaging initiatives including:
• Brand events, launches, and activations
• Loyalty member and influencer events
• Store-based experiential campaigns
• Create meaningful touchpoints beyond transactions.

6) Loyalty & Experience Activation

• Design loyalty programs and exclusive experiences.
• Engage customers through curated events and interactions.
• Improve retention and repeat purchases through memorable brand experiences.

7) Cross-Team Coordination

• Collaborate with internal teams:
• Merchandising & buying
• Retail operations
• Digital & e-commerce
• Marketing & creative
• Coordinate with external agencies and vendors for campaign execution.

Ideal Candidate Profile

• 3–5 years in fashion, beauty, or lifestyle brand marketing.
• Strong storytelling, creative, and visual sensibilities.
• Retail experience with exposure to visual merchandising and in-store activation.
• Community-driven marketing mindset.
• Ability to execute campaigns end-to-end while balancing strategic oversight.
• Data-aware but creatively strong and proactive.

Success in 12–18 Months

A successful candidate will deliver:

·      Strong, clear brand identity for each brand

·      Exciting, premium, and constantly refreshed retail stores

·      Higher store engagement, conversions, and loyalty

·      Consistent brand storytelling online and offline

·      Thriving communities around the brands

·      Seamless, impactful campaigns, events, and activations

·      Customers emotionally connecting with the brands

Success Outcome Summary:

Customers should:

• Recognize and love the brands
• Enjoy visiting stores and engaging with the brand
• Participate in events and loyalty programs
• Keep coming back