Senior Performance Marketing Specialist

Job Description

Job Title: Senior Performance Marketing Specialist

Location: Yoddha Lab Pvt. Ltd., Chabahil, Kathmandu (On-site)

Employment Type: Full-time

Office Time: 9:00 AM – 6:00 PM (Monday – Friday)

Number of candidate required: 5

Salary: Based on experience

About the Role

Yoddha Lab Pvt. Ltd. is a rapidly growing technology company building innovative digital products for global markets. We are seeking a highly experienced and results-driven Senior Performance Marketing Specialist to lead and scale our paid acquisition strategies across Google and Meta platforms. This role requires a strategic thinker with strong analytical skills who can drive measurable growth while optimizing cost efficiency.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies aligned with overall marketing, growth, and revenue objectives.
• Plan, launch, and optimize paid acquisition campaigns across multiple digital channels, including search, social, display, video, and programmatic platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads).
• Manage end-to-end campaign execution, including audience segmentation, keyword research, ad copy creation, bid strategies, and landing page optimization.
• Continuously monitor campaign performance, conduct A/B testing, and implement data-driven optimizations to improve key metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
• Analyze campaign data using analytics tools and attribution models to extract actionable insights and inform strategic decision-making.
• Oversee budget allocation and pacing across campaigns, ensuring efficient spend and maximum ROI.
• Collaborate with creative, content, and design teams to develop high-performing ad creatives and landing page experiences.
• Partner with product, analytics, and marketing teams to ensure alignment on messaging, targeting, and conversion tracking.
• Implement and manage tracking systems (e.g., pixels, tags, conversion APIs) to ensure accurate data collection and reporting.
• Identify new growth opportunities, channels, and technologies to scale performance marketing efforts.
• Monitor industry trends, platform updates, and competitor strategies to maintain a competitive edge.
• Develop and maintain performance dashboards, delivering regular insights and recommendations to stakeholders.
• Mentor and guide junior team members, fostering a culture of experimentation, learning, and performance excellence.
• Ensure compliance with platform policies, data privacy regulations, and brand guidelines.

Required Qualifications

• 4–7+ years of professional experience in performance marketing, digital advertising, or growth marketing, preferably in a fast-paced or high-growth environment.
• Proven track record of managing and scaling high-budget performance marketing campaigns with measurable ROI and revenue impact.
• Strong expertise in major advertising platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other programmatic tools.
• Advanced knowledge of web analytics tools (e.g., Google Analytics 4), attribution models, and conversion tracking methodologies.
• Experience with A/B testing, funnel optimization, and conversion rate optimization (CRO) techniques.
• Strong analytical skills with the ability to interpret complex datasets and translate them into actionable insights.
• Hands-on experience with marketing automation tools, tag management systems (e.g., Google Tag Manager), and tracking integrations.
• Solid understanding of customer acquisition funnels, user behavior, and lifecycle marketing.
• Excellent written and verbal communication skills, with the ability to present data-driven insights clearly to stakeholders.
• Strong project management and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously.
• Experience working cross-functionally with creative, product, and analytics teams.
• Familiarity with data visualization tools (e.g., Looker Studio, Tableau, Power BI) is a plus.
• Self-driven, results-oriented mindset with a passion for experimentation, optimization, and continuous improvement.

Why Join Us

• Competitive salary with clear growth opportunities.
• Provident Fund (PF) benefits.
• Opportunity to work on global products in a fast-paced, innovative environment.
• Collaborative culture that values ownership, creativity, and performance.

How to Apply

Apply through LinkedIn or send your CV to [email protected] with the subject line “Application for Senior Performance Marketing Specialist."