BTL Executive

Job Description

Job Title: BTL Executive

Department: Marketing

Location: Kathmandu

Reports To: Project Management Team

Company Description

Brand LogiQ is a dynamic team of passionate designers and marketing experts providing modern solutions to meet business needs. With creativity at its core, the team specializes in crafting impactful campaigns that resonate with audiences and yield visible results. Recognizing the power of social media, Brand LogiQ designs strategies to amplify business growth. We are dedicated to curating innovative campaigns that help brands connect with people and build strong identities. Join us in our journey to create Super Brands.

Job Summary

BTL Executive at BrandLogiQ role is responsible for executing and managing on-ground marketing campaigns for multiple clients across industries. This role requires strong coordination between clients, internal creative teams, and external vendors to deliver high-impact brand experiences. The key role is bringing campaign ideas to life through seamless execution and proactive problem-solving.

Key Responsibilities

Client Servicing & Coordination

·        Understand and interpret client briefs for BTL campaigns and activations

·        Act as a point of contact for day-to-day client communication

·        Share timely updates, execution plans, and post-campaign reports

·        Ensure client satisfaction through quality delivery and responsiveness

Campaign Planning & Execution

·        Execute BTL campaigns including activations, events, mall promotions, and roadshows

·        Coordinate with internal teams (creative, strategy, operations) for campaign rollout

·        Ensure campaigns are delivered on time, within scope, and as per brand guidelines

·        Handle multiple projects simultaneously in a fast-paced agency environment

Vendor & Production Management

·        Source and coordinate with vendors for fabrication, printing, and event setup

·        Manage production timelines, quality checks, and installation

·        Oversee logistics including materials, manpower, and transportation

·        Ensure proper branding visibility and execution quality (POSM, setups)

On-Ground Execution

·        Supervise live activations and events

·        Troubleshoot real-time issues and ensure smooth execution

·        Manage promoters, supervisors, and field teams

Reporting & Documentation

·        Prepare detailed campaign reports (photos, videos, performance insights)

·        Maintain proper documentation for each project

·        Provide feedback and suggestions to improve future campaigns

Required Skills & Competencies

·        Strong client communication & relationship management

·        Excellent coordination and project management skills

·        Ability to work under pressure in a deadline-driven agency environment

·        Problem-solving and quick decision-making on ground

·        Basic understanding of branding, marketing, and consumer engagement

Qualifications & Experience

·        Bachelor’s degree in Marketing, Business, or related field

·        1–3 years of experience in a marketing/advertising agency (preferred)

·        Experience in BTL, events, or activations is highly desirable

Working Conditions

·        Dynamic and fast-paced agency environment

·        Frequent field work and travel

·        Flexible hours; weekend work required during campaign execution