Generative Engine Optimization (GEO) Specialist

Job Description

About OmnicomMediaGroup Nepal

Our mission is to provide exceptional technology services to OMG agencies.

Established in 2013, Omnicom Media Group Nepal is a software company in Nepal and a subsidiary of OmnicomMediaGroup Australia - ranked top in media agencies in Australia.

We are a team of around 300+ professionals who are involved in design, development, testing and maintenance of software projects developed in latest technologies. Besides that, our people are also involved in Programmatic projects which involves conversion of business.

Our core competency is Software development in the latest stack of technologies, Business Intelligence, Programmatic and Delivering Finance Function tasks.

We strive to go “above and beyond” through our culture of continuous development and improvement and has embedded those into our company values:

• We are all in this together
• Lead from the back/everyone is a boss
• Continuous Improvement & Development
• Open and Honest Communication is vital
• Everyone has access to all information

About the Role

We're building the tools and systems that will define how our agency delivers Generative Engine Optimization. This role isn't client-facing, it's about creating the infrastructure that makes GEO scalable across our teams and clients.

As a GEO Specialist, you'll work directly with the GEO Director to develop the frameworks, processes, and tools that power our GEO capability. Your work will be used by strategists and account teams across Australia to deliver AI visibility programs for major retail brands.

You will:

• Build and refine GEO audit templates, analysis frameworks, and reporting systems
• Conduct research and analysis that feeds into client strategies (delivered by others)
• Develop prompt libraries and methodology documentation
• Work with platforms like SEMRush Enterprise, AI Optix, Profound, and Evertune to extract insights and build scalable tracking processes
• Help systematize what we're learning so it can be repeated across clients and teams

What We Offer

• Direct collaboration with the GEO Director on product development
• Involvement in shaping a new discipline from the ground up
• Access to enterprise-level tools and data from major Australian clients
• The chance to build expertise in GEO before it becomes mainstream

Key Responsibilities

Framework & Methodology Development

• Develop and iterate on GEO audit frameworks (building on our "4 C's" methodology: Code, Coverage, Content, Credibility)
• Create templates for AI visibility analysis across different industries and use cases
• Document processes so they can be executed consistently by other team members

Research & Analysis

• Conduct AI visibility audits
• Analyse brand citation performance across LLMs (ChatGPT, Perplexity, Google AI Mode)
• Track competitive positioning and identify patterns across categories
• Synthesize findings into clear briefs that strategists can action

Tool & Process Building

• Build and maintain prompt libraries for different audit and analysis types
• Develop reporting templates and dashboards
• Identify inefficiencies in current workflows; propose and implement improvements
• Create training materials and documentation for wider team adoption

Skills & Experience

Required:

• Strong SEO knowledge with understanding of how AI is changing search
• Analytical and detail-oriented; comfortable working with data and spotting patterns
• Systems thinker who enjoys building processes that others can follow
• Clear documentation skills; can explain complex things simply
• Self-directed; able to manage your own workload and flag blockers early

Preferred:

• Experience with GEO, AEO, or AI search optimization
• Familiarity with AI platforms from a marketing/visibility perspective
• Background in SEO tools, audits, or technical analysis
• Experience creating templates, SOPs, or process documentation

Why This Role?

You'll be building the systems that make those strategies possible. If you're the kind of person who gets satisfaction from creating something others can use, and doing it well, this is your role.

GEO is new. The playbook doesn't exist yet. Help us write it.

Come join us and be part of the future of search at Resolution Digital

Why you'll love us

Through our people philosophy, we believe that happy people with a great work/life balance are able to bring the #WOW factor to work and they're more fun to share an office with.

Join us and surround yourself with like-minded, high achieving individuals and unbeatable career development opportunities.

To know more about us, please visit the link at https://www.omnicommediagroup.com.np/

Our working hours are generally from 7 am till 4 pm, Monday till Friday.

“Omnicom Media Group Nepal is an equal opportunity employer. We encourage candidates of diverse background, women and differently abled, to apply”