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Assistant Brand Manager Marketing ( Distillery Company)

Industry Other
Category Marketing/Sales
Location Kathmandu, Nepal
Expiry date Feb 15, 2026 (Expired)

Job Description

Job Overview

We are looking for a creative and data-driven Assistant Brand Manager to help drive the growth of our premium liquor portfolio. You will support the development and execution of brand strategies, manage Below-the-Line (BTL) activations, and ensure our brands maintain a dominant presence in the Nepali market.

Key Responsibilities

Brand Strategy & Execution: Assist in developing annual brand plans and marketing calendars to achieve sales and equity targets.
Market Activation (BTL): Lead the planning and execution of on-trade (bars/clubs/restaurants) and off-trade (liquor stores) promotions.
Agency Management: Liaise with advertising and creative agencies to produce high-quality marketing collateral, ensuring all designs align with brand guidelines.
Market Intelligence: Conduct regular market visits to monitor competitor pricing, visibility, and consumer trends. Analyze NEPSE-style market shifts in consumer spending.
Digital Presence: Oversee social media content and digital engagement while adhering to the specific legal constraints of alcohol promotion in Nepal.
Budget Tracking: Assist in managing the brand budget, ensuring ROI on all promotional spends and processing invoices.
Cross-Functional Collaboration: Work closely with the Sales and Distribution teams to ensure product availability and effective merchandising at the retail level.

Job Specifications

Education: Bachelor’s degree in Marketing or Business Administration (MBA preferred).
Experience: At least 3 years of proven experience in brand management or trade marketing, specifically within the Liquor or FMCG industry in Nepal.
Skills:
Strong understanding of the Nepali "Horeca" (Hotel, Restaurant, Cafe) landscape.
Excellent communication and negotiation skills.
Analytical mindset with proficiency in Excel and reporting.
Creative thinking for "dark marketing" and indirect brand building.
Other Requirements: Must possess a valid two-wheeler license and a personal vehicle.