Social Media Coordinator

Job Responsibilities:

Develop original content to sustain audience/consumers' curiosity and create buzz around current/new products
Create and develop content for social media platforms, newsletters and campaigns
Manage and monitor social media administration (i.e. planning, posting, coordinating contests, tracking account growth, sponsor tracking, etc.)
Measure social media traffic and monitor analytics
Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
Work together with the digital marketing manager to implement online marketing strategies through social media platforms
Contribute and pitch creative ways to attract more customers and promote the company/brands
Increase customer engagement metrics aligned with broader marketing strategies
Build brand awareness by working with marketing, promotions, sales and branding teams/department
Work together with the in-house design team to create company ads and promotional materials
Create engaging text alongside image and video content that develops and maintains a strong online presence for the company/brands
Create simple social media design templates (for Instagram stories) when needed
Create engaging text alongside image and video content that develops and maintains a strong online presence for the company/brands

Job Specification: